Manager of Influencer Marketing, Harry's
$91.6-114.5k
+ Equity
2+ days a week in office
Men's grooming brand
Job no longer available
Men's grooming brand
201-500 employees
Job no longer available
$91.6-114.5k
+ Equity
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- We are seeking a thoughtful and dynamic Influencer Manager with a passion for building brands, commercializing innovative products and developing and implementing groundbreaking strategies that drive omni-channel growth
- The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions
- You should demonstrate a strong bias for action and have a proven track record of driving brand growth and conversation, spearheading breakthrough social strategies and executing social-first go-to-market plans
- Bachelor’s Degree or equivalent
- 5-7 years of experience successfully building, operating, and scaling an influencer marketing function
- Experience in social media marketing, community management, and communications required
- Strong knowledge of the social / digital landscape and the unique strategies across platforms — with expertise in organic, paid, and affiliate influencer marketing
- Experience using third party influencer marketplace and performance platforms
- Experience working cross functionally with Marketing teams (Social, PR, Performance, Creative, eComm, etc)
- Responsible for casting and managing large scale influencer programs
- Reporting into Allie Chartoff, Head of Integrated Marketing, Social and Content
- You will work with Brand Management, Integrated Comms, Insights, Retail, DTC, Social Mission, R&D, Growth Marketing, Creative, Supply Chain, Analytics, Legal, and more
What the job involves
- As the Harry’s Influencer Marketing Manager, you will play a critical role in developing and executing a creative and strategic influencer strategy that showcases the unique identity of the Harry’s brand and establishes a strong connection with our community
- You will be responsible for creating and executing influencer campaigns and content generation strategies with KPIs across brand awareness, engagement, and growth
- Define the overall influencer marketing strategy and build best practices to be executed by Harry’s brand, owning creative concepting, partner identification, negotiation, content development, campaign execution, and reporting
- Lead masterbrand and product-level influencer strategies during key brand, seasonal and retail moments
- Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management
- Engage on influencer content to drive brand awareness and build/retain consumer loyalty
- Measure and analyze the impact of influencer campaigns, with always-on optimizations, ensuring there is close connection to business performance and priorities
- Establish measurement protocol and program benchmarks for best-in-class campaign performance and industry standards; leverage platforms to measure campaign success and provide data-backed recommendations for optimization
- Collaborate closely with the Integrated Marketing, Brand Management, PR, Social, Media, Insights, Creative and Retail/GTM teams to seamlessly implement a fully integrated influencer strategy
- When applicable, manage and operationalize influencer agency partners to deliver best in class partner recommendations, creative concepts, efficient negotiations and campaign execution and reporting
- Allocate budgets effectively to support key brand moments and ensure connection and impact to business objectives
- Have strong foundation paid social knowledge to partner with Social and Media to share creative insights and partner on amplification recommendations
- Work closely with Organic Social team to integrate influencer and creator content into larger calendar and strategy to support the omnichannel marketing calendar
- Track emerging organic social trends and identify new, innovative ways to evolve influencer strategy, grow the audience and drive meaningful conversations
- Manage external influencer partners – key contact to agencies, tools, etc
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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