Senior Director of Marketing, Vacasa
$120.8-160.1k
+ AIP Bonus Plan
More information about location
Vacation rental management platform
Open for applications
Vacation rental management platform
1001+ employees
Open for applications
$120.8-160.1k
+ AIP Bonus Plan
More information about location
1001+ employees
Company mission
Vacasa's mission is to drive unbeatable revenue for homeowners and unforgettable experiences for guests.
Role
Who you are
- 10+ years in marketing with 5+ years leading teams, and a track record of owning both brand and performance/demand generation at scale
- Experience in a multi-location, franchise, marketplace, hospitality, travel, or real estate environment ideally marketing to two audiences at once (supply and demand)
- Hands-on experience managing a franchise marketing fund, co-op ad fund, or pooled marketing budget with the transparency and franchisee buy-in those require. (Strongly preferred.)
- Both real brand-building instincts and deep performance fluency in paid media, SEO, lifecycle, attribution. You’re equally comfortable in the creative review and the spreadsheet
- Proven cross-functional leadership: you can align operations, franchise-facing teams, and web/product partners without relying on direct authority
- Demonstrated adoption of AI and automation to do more with less
- Sound financial stewardship and comfort owning a meaningful budget you’re accountable for
- A bias for action, low ego, and genuine curiosity. You’re direct, you cut the fluff, and you’d rather ship and learn than polish forever
- Comfort operating in a fast-moving, lean environment where you’ll build the plane while flying it
- Bonus: vacation rental / PropTech experience, franchise development exposure, or PR/communications chops
What the job involves
- We’re hiring a Senior Director of Marketing to lead marketing for Casago, the franchisor
- You’ll own the Casago brand and the demand behind it: building homeowner and guest awareness nationally, governing brand standards across the network, and stewarding the official franchise marketing fund on behalf of every franchisee who contributes to it
- You’ll work shoulder to shoulder with Franchise Operations, Franchise Success Managers, and the Vacasa.com / Casago.com website team to turn brand strategy into bookings, owner leads, and franchisee growth
- This is a builder’s seat reporting directly to the COO you’ll set the strategy and own the outcomes
- Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline
- Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts
- Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable
- Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network
- Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings
- Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains
- Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one
- Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale
- Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them
- Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it
- Other duties as assigned because every day is different in hospitality!
Our take
Vacasa is one of the largest companies operating within the short-term rental industry in the US. It provides an end-to-end property management service to its global portfolio of over 35,000 properties.
Founded in 2009, Vacasa hit Unicorn status ten years later and started trading publicly through a SPAC merger in 2021. Part of this success is due to the company's efficient automated listing and pricing system, plus the buy-ups of popular destination communities. This departed from the historically fragmented vacation rentals market and allows Vacasa to offer incredibly competitive prices in hundreds of destinations.
Moving forwards, the company is planning on investing in its supply in both existing markets and new markets. With three-quarters of rental homes being outside of the US, Vacas has started expanding internationally into Mexico, Canada, Belize, and Costa Rica, indicating a gradual move towards South American markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Health/dental/vision insurance—100% coverage option
- Employer Sponsored & Voluntary Supplemental Benefits
- 401K retirement savings plan with immediate 100% company match on the first 6% you contribute
- Health & Dependent Care Flexible Spending Accounts
- Paid vacation & sick days
- Paid holidays
- Paid parental leave after one year of tenure
- Employee Assistance Program
- Career advancement opportunities
- Employee discounts
- All the equipment you’ll need to be successful
Company HQ
Northwest District, Portland, OR
Leadership
Rob Greyber
(CEO)Previously President of Expedia Group Company Egencia, Board of Directors at Despegar.com, Vice President at sawyer media systems and Vice President at SCIENT CORP.
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