Demand Generation Lead, Spring Health

• Experience: 6+ years in demand generation, digital marketing, or a similar role in a B2B SaaS or tech environment
• Strategic and Analytical Skills: Proven ability to develop demand generation strategies with measurable outcomes. Skilled in using analytics to drive decisions and optimize campaign performance
• Proven Track Record: Demonstrated success in creating and executing demand generation programs that drive pipeline growth, with a passion for innovation and creativity
• Collaboration Skills: Strong interpersonal skills with the ability to work effectively across teams, ensuring alignment between Marketing and Sales
• Project Management: Highly organized and comfortable managing multiple projects, timelines, and priorities in a fast-paced environment
• Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus

• We are seeking a Lead, Demand Generation to plan, execute, and optimize integrated marketing campaigns designed to increase demand, engagement, and revenue growth
• You are a pipeline-focused, collaborative, and continuously learning marketer
• This individual contributor role will focus on high-impact initiatives to expand reach, attract new prospects, and engage existing customers through large-scale digital and content-driven marketing programs
• Partnering closely with Sales, SDR, and Marketing teams, you’ll develop and implement strategies that effectively drive results through the funnel, moving leads from initial engagement to qualified opportunities
• Campaign Strategy and Execution: Develop and execute always-on / evergreen and quarterly integrated marketing campaigns across key channels, including digital advertising, email, social media, direct mail, and content marketing. Ensure that each campaign supports demand and lead generation and aligns with overall business goals
• Content and Messaging Coordination: Work closely with content and product marketing teams to develop compelling, audience-centric messaging and assets that reinforce campaign goals and resonate with target audiences
• Performance Optimization: In partnership with digital marketing and events, analyze and report on campaign performance metrics, leveraging data insights to drive improvements in engagement, lead conversion, and ROI. Adjust strategies and tactics based on data to continuously enhance outcomes
• Collaboration and Alignment: Partner with Sales teams to ensure campaign goals are aligned with sales objectives, maximizing relevance and impact on lead quality and pipeline acceleration
• Funnel Optimization and RevOps Collaboration: Collaborate with Marketing and Revenue Operations teams to refine lead scoring models, optimize lead routing, and streamline handoff processes. Ensure seamless lead flow throughout the funnel to enhance conversion rates and maximize pipeline efficiency
• Resource and Budget Management: In partnership with digital marketing and events, oversee campaign budgets to ensure resources are allocated effectively and campaigns remain within budget while achieving maximum impact
• Continuous Innovation: Stay up-to-date with digital marketing trends and emerging tools to explore innovative tactics that boost campaign effectiveness. Test and iterate new ideas to keep programs fresh and competitive
• Pipeline Impact: You are consistently driving a strong volume of high-quality leads through strategic, targeted campaigns, contributing significantly to pipeline growth and helping achieve quarterly and annual revenue targets
• Campaign Excellence: Your demand generation campaigns are well-planned, data-informed, and optimized across channels, demonstrating a clear understanding of the buyer’s journey and converting leads at every stage of the funnel
• Cross-Functional Alignment: You work seamlessly with Sales, BDR, and Marketing teams, ensuring alignment on goals, lead quality, and follow-up processes. Your collaboration leads to smoother handoffs and more efficient lead nurturing
• Data-Driven Decision-Making: You use insights from performance metrics to make real-time adjustments, continually improving campaign ROI and contributing to more precise future planning
• Innovation and Experimentation: You bring fresh ideas to the table, staying up-to-date with industry trends and testing new approaches to demand generation. Your innovations help push the boundaries of traditional tactics, driving sustained growth and engagement
• Efficient Resource Management: Budgets are optimized, and resources are allocated effectively, ensuring that demand generation efforts remain within scope while maximizing impact

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment
• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
• Up to $1,000 Professional Development Reimbursement per calendar year
• $200 per year donation matching to support your favorite causes

Total funding: $465.1m

Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.