Product Marketing Manager, Qustodio
Parental control and digital wellbeing software
Open for applications
Parental control and digital wellbeing software
21-100 employees
Open for applications
21-100 employees
Company mission
Qustodio's mission is to help families and educators live smarter in an increasingly digital world.
Role
Who you are
- Proven track record as a highly competent and commercially results driven marketer, preferably in the K-12 / edtech space in the US
- Proven experience working with US and other English-speaking markets customer personas, with a strong understanding of cultural nuances, consumer behavior, and market trends in these regions
- Ability to craft powerfully persuasive communications that resonate with diverse audiences and drive action
- Brings fresh, innovative thinking to community marketing efforts, continuously identifying new ways to engage, inspire, and grow our audience
- A strong and persuasive creative writer. Understands how to create compelling propositions, shorter form emails through to long form content such as papers and articles
- Ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic and highly energetic environment
- Possesses a strong strategic and analytical mindset, combining data-driven insights with creativity to achieve results. Operates autonomously, efficiently, and with a clear focus on outcomes
- Highly skilled in maintaining and nurturing strong relationships with key stakeholders, ensuring alignment and collaboration
- A polished and confident presenter, with excellent verbal and written communication skills in English and ability to effectively convey ideas to a wide range of stakeholders
What the job involves
- As a full-time Head of Community Marketing, you will oversee, plan and directly manage execution of marketing and content strategy of our community product
- You will work across B2B, B2B2C and B2C spaces delivering strategies to engage and influence school and parent user personas, ensuring strong take up through the entire funnel
- Key tasks in this position include strategy definition to educate, acquire and engage target audience; content development; coordination and alignment with stakeholders in different teams and regions; leveraging success stories to develop brand awareness activities; definition, prioritization and execution of the roadmap; coordinating tasks with our creative teams and reporting on community KPIs
- Create and execute Community Marketing strategy across entire funnel (B2B, B2B2C and B2C) that focuses on influencing and engaging with school user persona, and on educating, acquiring and nurturing our end customer - parent user persona
- Collaborate with B2B Sales and Customer Success stakeholders (US, Australia and UK), collecting feedback, understanding regional needs, creating actionable roadmap, that identifies and addresses optimisation opportunities
- Collaborate with B2B marketing teams to ensure B2B products portfolio is optimally differentiated with our community offer
- Plan and create content ensuring correct tone of voice to: i) enable Sales to convert new district customers to the community offering, ensuring high uptake over time; ii) support districts with communications to parents; iii) engage with parents maximizing Qustodio adoption and conversion to premium
- Manage annual calendar, identifying key events to coordinate B2B and B2B2C community marketing material
- Lead brand awareness of community, identifying opportunities, creating and leveraging success stories
- Monitor channel activity and KPI’s, analyze performance, identify areas of improvement, and recommend ways to increase impact
- Reporting of performance to management
Our take
With the rise of social media and mobile-first platforms, the risk of online threats and health issues resulting from screen time has ballooned. Children are one of the most at-risk groups, and this has led to a doubling down of efforts to develop mitigation and protection measures. Parental control software has consequently become a key market showing higher-than-anticipated growth that looks set to accelerate going forwards. Tech startup Qustodio has its sights set on becoming a major player.
Qustodio’s parental control tools make for a robust offering. They reduce the threats children are exposed to online, filter and monitor children’s browsing habits, and help instil healthy habits regarding device usage. Crucially, it is one of the few parental control solutions that still offers call and text monitoring. This is an important edge, as competition is otherwise incredibly tight between Qustodio and rivals like NetNanny or Kapersky.
Qustodio, like all major players in the space, will have to contend with the growing concern that the comprehensive permissions it requires leave users open to data privacy breaches. However, this is an area that the industry is working hard to improve on. In 2022, Qustodio was acquired for $52 million by Qoria, formerly Family Zone, an Australian cyber-safety for students platform. This will bolster Qustodio's global reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2014
$1.5m
SEED
Sep 2012
$1m
SEED
Total funding: $2.5m
Company benefits
- Great culture - friendly and emphasises both teamwork and fun
- Our company is home to over 15 nationalities
- Flexible working hours - and there are possibilities to work from home
- Interesting challenges in a fast-growing technology company for you to grind your skills
- Private health insurance
- In-house training and team building events
- A modern and fully equipped office headquarters in Barcelona city center,
- Daily fruit and beverages supply
- Daily catering for lunch
- 23 days of holidays per year. Half day off on your b'day
- Flexible benefits
Company values
- We’re a diverse group that advocates openness, curiosity, and balance – both at work and when it comes to digital lives
- We believe in the importance of using tech in positive ways for education and fun
- We put family first: we start everything by looking at the family’s point of view, and go from there
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Articles
Leadership
Eduardo Cruz
(CEO)Previously co-founded digital identity solutions provider Redtrust.
Josep Gaspar
(CTO)With a background in IT management and software architecture, he also founded information security consultancy firm NeutralBit, and co-founded Redtrust.
Salary benchmarks
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