Product Marketing Manager, Fluent
Commerce Media
$85-105k
+ competitive bonus
Customer acquisition platform
Job no longer available
Customer acquisition platform
201-500 employees
Job no longer available
$85-105k
+ competitive bonus
201-500 employees
Company mission
To change the digital marketing industry through smarter technology and better economics.
Role
Who you are
- 4–8 years in B2B Product Marketing
- Worked cross-functionally with Sales, Growth, Brand, and Product
- Experience in MarTech / AdTech / SaaS
- Proven GTM launch experience
- Strong sales enablement background
- Competitive intelligence experience
- Deep storytelling ability
- Experience supporting revenue growth directly
What the job involves
- Fluent is seeking a Product Marketing Manager who can transform product capabilities into compelling market narratives that fuel revenue growth
- Scale and operationalize Fluent’s product positioning and go-to-market messaging across verticals and business lines. Building on an established core narrative, this role extends and refines positioning to support new vertical expansion, product launches, and evolving market opportunities
- The Product Marketing Manager ensures Fluent’s capabilities are translated into clear, differentiated messaging that strengthens sales enablement and supports revenue growth
- Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives
- Support product launches with structured messaging, internal briefs, and sales readiness materials
- Equip Sales with messaging toolkits that align to active campaigns and GTM priorities
- Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized
- Customer Storytelling & Proof Strategy
- Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts
- Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments
- Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials
- Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments
- Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context
- Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness
- Maintain and evolve core value propositions to reflect product updates and market shifts
- Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing
- Ensure messaging consistency across business lines and buyer touchpoints
- Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation
- Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides
- Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority
- Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking
- Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points
- Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels
Our take
Finding new customers used to be a slow and expensive process for businesses, but modern adverts are driven by data to efficiently target consumers and optimize the success of campaigns. However, creating such data-driven advertisement campaigns requires data frameworks and digital content creators to support them, resources that many businesses are unable to access.
Fluent provides a data-driven digital marketing platform for businesses looking to find new customers through advertising by leveraging data analytics, digital media properties and simple software integrations. The company achieves this by capturing first-party insights through consumers who are searching for new brands, using predictive modelling to match these audiences with relevant ad campaigns.
Whilst data-driven advertising is nothing new, Fluent has taken the unique angle of collecting first-party data from consumers who sign up to their digital media properties with the intention of finding personalized brand recommendations. This approach ultimately benefits both parties, helping brands to find new customers who are actively looking for their products or services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company benefits
- Health & Wellness: We want our people to be their best selves both on and off the clock. We try to make that easier by offering multiple health insurance plans, on-demand instructor-led fitness and meditation sessions, and mental health resources like real-time texting therapy.
- Work-Life Balance: Balance is the key to a happy workplace. We provide unlimited vacation days and flexible work schedules to reward our team for their hard work. We encourage our people to take the time they need for themselves and their loved ones so they can equally support the demands of their personal lives while maintaining high levels of performance.
- Rewards & Retirement: We acknowledge results and award our people for their persistent drive to succeed. Fluent offers competitive salaries and generous bonus/commission plans, in addition to a 401k employer match.
- Growth & Development: We encourage curiosity and provide our people with the tools and resources to learn and grow. From internal Fluent University courses and company-wide DEI workshops to corporate She Runs It memberships, we offer continuous opportunities for personal and professional development.
- Camaraderie & Fun: Our beautiful HQ in downtown NYC offers an amazing backdrop for weekly catered lunches, celebratory gatherings, and monthly all-hands meetings. With our staff decentralized across North America, we love the chance to see each other in person but also connect virtually on initiatives such as DEI and giving back.
Company HQ
Battery Park City, New York, NY
Leadership
Ryan Schulke
(Co-Founder & CSO)Experience as Account Executive for Innovation Ads and MediaWhiz Holdings LLC, and Media Director for Clash Media US.
Matthew Conlin
(Co-Founder & CCO)Experience as Account Executive for Innovation Ads and Trancos, and was Director of Sales for Clash Media USA from 2007 to 2010.
Don Patrick
(CEO)Joined the company in 2018 as COO, becoming CEO in 2021. Is also a Managing General Partner at Natirar and was CEO at SenecaOne Finance.
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