Product Marketing Manager, GoCardless
French Speaking
£61.6-92.4k
+ Equity
1+ day a week in office
Making payments easier for everyone
Open for applications
Making payments easier for everyone
501-1000 employees
Open for applications
£61.6-92.4k
+ Equity
1+ day a week in office
501-1000 employees
Company mission
To become the world’s bank payment network.
Role
Who you are
- Deep curiosity to uncover what motivates, frustrates, and delights our customers (of today and of tomorrow), and turning those insights into actions
- Championing and leading key areas of product and feature launches
- Talent for turning data into targeted value propositions and messaging that are deeply attuned to customers will accelerate growth
- Cross functional engagement with teams all across the business
- FLUENT/NATIVE FRENCH (Verbal and written)
- Strong quantitative analytical skills, with a track record of extracting insights from data and turning them into actionable strategies
- Experience identifying data gaps, sourcing insights, and applying them to drive messaging, targeting, and GTM decisions
- Proven ability to uncover customer pain points and motivations through direct research, and translate these insights into compelling propositions
- Experience working with diverse customer segments and personas, including merchants, partners, and enterprise stakeholders
- A creative approach to messaging, positioning, and launching innovative B2B products and features
- Familiarity with bringing new ideas and external perspectives into the product marketing discipline
- Expertise in planning and executing GTM strategies that span the entire funnel, from awareness to adoption
- Experience building sales collateral, enablement tools, and competitive differentiation strategies
- A strategic approach to sales and partner enablement, ensuring teams have the tools and insights needed to articulate value effectively
- The ability to deliver impactful training and resources that drive engagement without overwhelming teams
- Experience partnering with product, engineering, sales, marketing, and partnerships to execute initiatives that solve customer problems and drive growth
- A proven ability to manage multiple stakeholders with varying priorities and perspectives
- A structured approach to synthesising feedback and identifying high-impact initiatives
- Demonstrated success in driving adoption, win rates, and other key business metrics
- Excellent verbal, written, and visual communication skills, with confidence presenting to senior leadership and frontline teams
What the job involves
- Your role will sit alongside our Product Development teams, whose mission is to build powerful products that merchants want to buy and use
- Product Marketing plays a crucial role in helping our product development teams understand the payment challenges of our customers of today, and what we need to do in order to win the customers of tomorrow
- Help bring new products and features to market, and ensure we do this in a way that drives maximum adoption
- Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions
- Work alongside other functional teams to ensure that our GTM arm has the right data points, messaging, positioning, and resources they need to drive growth
Salary benchmarks
Our take
GoCardless has emerged to facilitate recurring payments, with a focus on streamlining the subscription economy. After securing $75M in 2019 for international expansion, the company now operates in key regions, processing over $35B annually for 80,000 businesses.
Recent advancements include the acquisition of Nordigen in 2022, enabling GoCardless to leverage OpenBanking functionality and establish a robust platform for direct bank-to-bank payments. The company also achieved an impressive $312 million in Series G funding in 2022.With a strategic eye on the future, GoCardless introduced GC Embed, a white-labeling product granting other payment providers access to its premier bank payment platform.
This success is underscored by the company's commitment to innovation, exemplified by its 2019 partnership with TransferWise, integrating foreign exchange rates into its services. GoCardless continues to evolve, navigating the complex landscape of recurring payments and staying ahead of competitors like Stripe and Square, who are beginning to enter the subscription economy. With a global footprint spanning the UK, France, the US, and ANZ, GoCardless remains at the forefront of reshaping how businesses manage and process recurring payments on a massive scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"I love that we have an environment of trying new things and if it doesn't work, it's okay, as long as you learn from it. This has enabled me to..."
Funding (last 2 of 9 rounds)
Feb 2022
$312m
SERIES G
Feb 2021
$105m
SERIES F
Total funding: $634.3m
Company benefits
- Enhanced maternity, paternity and shared parental pay
- 27 days holiday (excl. bank holidays)
- Work-away scheme
- Health insurance
- 4 additional wellbeing days off per year
- Equity grant for all employees
Company values
- Start With Why: We believe you can only do a job properly when you know why you are doing it. Understanding why we care about the problem motivates us to keep going until we’ve solved it
- Make it Happen: We work with urgency, and take personal accountability for getting things done in pursuit of our vision.
- Care Deeply: We care deeply about our impact on the world and those around us
- Act with Integrity: We do what’s right even when no one is watching. We don't see doing the right things as a choice — we act with integrity regardless of the cost
- Be Humble: We act without ego and don’t let excuses get in the way of achieving our goals. We believe life's too short for self-importance
Company HQ
Clerkenwell, London, UK
Articles
Leadership
Hiroki Takeuchi
(CEO)Hiroki and Matt met when they were consultants. They started GoCardless during Y Combinator. After a number of years as co-founder, Matt left to start Nested.
Matt Robinson
(Board Member)Started company supplying waiters to events while at school, before joining McKinsey. Founded Nested Estate Agents in 2015 where they currently serve as CEO.
People progressing
Beccy joined GoCardless as a Sales Development Representative in May 2018 and has since had 3 promotions to become Senior Manager.
Steph joined GoCardless as an Intern in the Compliance team 4 years ago and she's now the Manager of the team.
Diversity, Equity & Inclusion at GoCardless
Lena Tailor (Director of D&I)
- Given the large number of hires we have been making in recent months, we have continuously reviewed both our hiring processes and channels to eliminate bias. We’ve introduced programs that attract diverse talent and we continuously seek to create hiring experiences that are fair, transparent and accessible by all
- We are working on creating a transparent framework for how we grow and develop talent in a scaling organisation. This will include bringing more clarity on internal career opportunities and provide clear expectations on the behaviours we want to see aligned to our values and commitment to building an inclusive organisation
- We have introduced systematic processes to help ensure compensation decisions are data-driven, fair and competitive. We have also invested in Reward capability and expertise to ensure we bring pay equity into every step of the employee journey
- Thanks to these employee-led groups we have been able to further our efforts in voluntary diversity data collection this year, to develop support for parents and carers, offer community mentoring opportunities in partnership with Career Accelerator, help to raise awareness and empathy during significant events of the past year, and importantly, offer more employees a community of people with whom they share experiences and interests
- To strengthen our commitment to D&I we have recently appointed our first Director of Diversity & Inclusion, an experienced culture change leader, which will allow us to have a more strategic and systematic approach to building a diverse and inclusive organisation for the long term and as we scale
- The Director will work with the executive team and ERGs to define clear D&I targets that GoCardless will commit to achieving over the next three years, and to develop a structured roadmap of initiatives aligned with those targets
- This will create greater clarity and accountability across the entire organisation on D&I progress
- We’ve got a long way to go, but here’s how we’re doing as of June 2022 - Female Employees - 46% - Ethnic background - 32% - Identify as LGBTQIA - 10% - Neurodivergent - 9%
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