Product Marketing Lead, Mudflap
B2B
$185-210k
Fuel discounts for truck drivers
Posted today
Fuel discounts for truck drivers
101-200 employees
Posted today
$185-210k
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- 7+ years of B2B product marketing, GTM, or business leadership experience, ideally in SaaS, technology, marketplaces, or logistics
- GM Mindset & Commercial Instincts: Understands business economics, complex B2B sales cycles, and what drives growth
- Exceptional GTM Ownership: Leads strategy through execution, prioritizes high-impact opportunities, and delivers measurable results
- Strategic Leadership: Owns budgets, makes smart investment decisions, and influences cross-functional teams without direct authority
- Customer Obsession & Storytelling: Independently uncovers customer insights and translates complex products into exceptional positioning, messaging, and copy
- AI at the Frontier: Builds with AI, experiments aggressively, and creates workflows that transform how marketing operates
- Builder Mentality: Hands-on, resourceful, and energized by ambiguity, fast execution, and significant ownership
- Bonus: Experience in freight, logistics, or transportation technology
What the job involves
- Lead Freight Marketing: Own the marketing strategy for Freight, identifying growth opportunities, setting priorities, and driving commercial impact
- Shape the Future of Parade: Lead the GTM strategy for integrating Parade into Mudflap, strengthening positioning, accelerating adoption, and driving growth
- Own B2B Product Marketing: Drive positioning, messaging, and product launches that differentiate our products and accelerate adoption
- Orchestrate Marketing: Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies that drive business results
- Get Close to Customers: Lead customer research, interviews, and competitive analysis to uncover insights that shape product and GTM strategy
- Write Exceptional Copy: Turn complex technology into clear, compelling messaging across campaigns, launches, sales materials, and customer communications
- Drive Commercial Success: Equip Sales and Customer Success with the messaging, insights, and tools to win, retain, and grow customers
- Push the Boundaries of AI: Build AI-powered workflows, experiment with emerging tools, and transform how we research, create, and execute
- Own Business Outcomes: Measure impact across acquisition, activation, retention, expansion, and revenue, optimizing investments to accelerate growth
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company HQ
Palo Alto, CA
Leadership
Sharon Yapp
(Co-Founder & Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(Co-Founder & CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
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