User Acquisition Analyst, Pocket Worlds
+Equity
Metaverse firm
Job no longer available
Metaverse firm
101-200 employees
Job no longer available
+Equity
101-200 employees
Company mission
To empower creativity and connection in a digital world.
Role
Who you are
- This position is ideal for someone who is eager to dive deep into data, learn the ropes of User Acquisition and Growth Marketing, as well as develop a strong foundation in digital marketing practices
- Bachelors or Masters Degree in Data, Mathematics, or similar from a top rated university
- 1+ years of experience in data analysis, mathematics, or a related field
- Strong quantitative skills, comfortable working with data, and proficient in Excel
- Eagerness to learn and apply new skills in digital marketing and data analysis
- Excellent attention to detail and ability to manage multiple tasks simultaneously
- Strong written and oral communication skills
Desirable
- Experience in fintech, gaming, or consumer social startups
- Familiarity with SQL, Looker, or other business intelligence (BI) tools
- Enthusiasm for experimenting with new marketing strategies and technologies
- A proactive, self-starter attitude with a passion for continuous learning and growth
What the job involves
- As a User Acquisition Analyst, you will support the marketing team in executing data-driven strategies to enhance our product’s visibility and growth
- This role will focus on analyzing marketing data, optimizing campaigns, and supporting the team in driving performance through data-centric approaches
- You'll collaborate with various teams to help refine our marketing efforts, working with a smaller budget and taking part in executing innovative strategies to drive user acquisition (UA) and retention
- You’ll be a key player in helping to analyze channel performance and assist in optimizing our digital marketing strategies
- Assist in setting up and monitoring global mobile marketing campaigns across channels such as Facebook, Google, and other ad networks
- Analyze campaign performance data and provide insights to optimize and enhance campaign effectiveness
- Collaborate with the marketing and creative teams to develop and test new campaign concepts
- Support in the execution of A/B testing to drive incremental improvements in marketing performance
- Contribute to the identification of new opportunities for growth and optimization across marketing channels
- Assist in the preparation of performance reports and help communicate findings to leadership
- Stay up-to-date with industry trends and help apply new insights to our marketing strategies
Our take
The popularity of virtual worlds is on the rise, with immersive gaming and social experiences more accessible than ever. As the parent company of Highrise and Everkskies, Pocket Worlds designs and builds metaverse communities to bring people together in new ways.
Through Highrise, it offers a virtual world where people make avatars and create relationships. Impressively, this has now amassed over 40 million users. The company's 2021 acquisition of Everskies, a pixel doll community, added a new world to its offering.
Moving forwards, Pocket Worlds has continued to launch new capabilities to serve its users. For example, Highrise Studio and Highrise 4.0 were introduced to make it easier for creators to build and monetize virtual experiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2021
$7m
EARLY VC
Oct 2018
$3m
SEED
Total funding: $10m
Company benefits
- Work anytime: This isn’t your typical 9-5 — they give you full permission to hop online whenever works for you
- Work anywhere: They have a team that spans the globe, so you have the ability to work from wherever speaks to you
- Training and Education Budget: Keep building your skillset with an annual reimbursement of up to $1,000 for programs, certifications, and learning materials
- Team Building Budget: Get to know your teammates with a monthly event and activity stipend of $25 per person
- Fitness Allowance: Stay active with a $50 monthly reimbursement for your gym membership, yoga studio membership, or whatever gets you moving
- Coworking Space Stipend: Choose a coworking space in your city that works for you and we’ll foot the bill
- Family Leave: Receive up to 2 months 100% paid time off during your first year of parenthood (after 6 months of employment)
- Annual Retreat: Join all fulltime employees on a unique jettsetting adventure every 9-12 months to brainstorm and meet face-to-face
Company HQ
Galindo, Austin, TX
Leadership
Anton Bernstein
(Co-Founder & CEO)Previously co-founded Luxury Escapes and Lookingo, serving here as CEO. Served as CEO for Smartbox and sat on the Investment Team for Redpoint Ventures and Insight Venture Partners.
Jimmy Xu
(Co-Founder & CTO)Previously served as a Design Engineer for Apple. Experience as a Research Assistant at the University of Washington.
Salary benchmarks
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