Product Marketing Lead, Bïrch
Mighty toolbox for advertising teams
Job no longer available
Mighty toolbox for advertising teams
21-100 employees
Job no longer available
21-100 employees
Company mission
Bïrch helps ambitious marketing teams automate the hard parts of performance marketing with a mighty toolbox for creating, automating, analyzing, and amplifying ad campaigns, all in one place.
Role
Who you are
- We already have the ideas and the talent to create great content, but we’re missing a showrunner — someone who can bring focus, keep projects on track, and turn creativity into real impact. A storyteller who puts meaning before metrics and unites all our messaging into one consistent voice
- Experienced in leading marketing for international tech-forward products with a bold, creative brand voice, shaped product marketing, communications, or PR strategy end-to-end
- Fluent in English, both written and spoken, ideally at a native or near-native level
- You get our audience: e-commerce brands, marketing agencies, and app developers, and you know the people and places in the marketing world that can open new doors for us
- You communicate with empathy — listening, processing, and shaping clear messaging that helps products make sense to real people, from landing pages to launch campaigns
- An aesthete with a moral compass, attentive to detail, who won’t choose solutions that may bring quick wins but feel morally or aesthetically wrong (like roulette mechanics or aggressive pop-ups)
- Thriving on trust and freedom — you work independently, start projects on your own, generate ideas, and own the results. You’re proactive, energetic, unafraid to take initiative, and an enabler who turns ideas into reality
What the job involves
- We need someone to take ownership of our product storytelling, bring clarity and structure, and build a strong go-to-market strategy
- You’ll work closely with founders, designers, and product managers to shape how we talk about the product from strategy to execution
- In your first 3–6 months, you’ll turn new features like BïrchHub, Workspaces, and Studio into launch events on platforms such as Product Hunt and Reddit, run ad campaigns with solid unit economics and create a GTM strategy
- Own our product marketing strategy from positioning to planning
- Lead product and feature launches: messaging, naming, go-to-market
- Bring audience insights into early product thinking, shaping ideas before they get intro production, participate in feature planning discussions
- Collaborate on content — from landing pages to announcements to microcopy
- Execute ideas that balance meaning with metrics, making creativity both inspiring and effective
- Help evolve our website as a key channel for positioning and conversion
Our take
Bïrch (formerly Revealbot) is an AdTech product company helping ambitious marketing teams automate the hardest parts of performance marketing. They bring together everything needed to create, automate, analyse, and scale ad campaigns - all in one place. From execution to decision making, Bïrch gives teams more control over their data, workflows, and results.
They've been building this space for over 9 years now and are trusted by over 800 companies and more than 5,500 marketers. With billions in ad spend running through the platform, they're one of Meta's fastest-growing partners and are officially backed by both Meta and Google.
Now, they're evolving into a modular ecosystem for paid media, built around workflows and powered by Bïrch AI - connecting everything from creative production to reporting and optimization into one coherent system.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2016
$0.1m
SEED
Total funding: $0.1m
Company benefits
- 38 days of paid time off annually to take enough time to rest and explore the world
- Full health insurance is provided through Alan or SafetyWing
- $2000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one
- $2000 annual Learn & Development budget to upskill yourself
- $2000 annual bonus for meeting with your team in Barcelona or another country
- Company’s support in relocation to Barcelona
- Laptop budget to buy the latest MacBook (or other powerful gear)
- Regular team meet-ups and off-sites to work and have fun together
- You can choose to work remotely or have a hybrid work arrangement if you are in Barcelona
- Co-working budget if you need a break from your home office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Mikhail Trofimov
(Co-Founder & CEO)Former CEO of Revealytics and CleverBear. Previous Product Analyst for ZeptoLab and JaveScript Developer at Nebo.
Mikhail Salosin
(Co-Founder & CTO)Previously co-founded CleverBear and worked as a Software Developer at mc2 Software.
Iskander Musaev
(Co-Founder)Previously worked for Flatstack as Department Head (Application Development and Support). Former Project Manager at High Technology Technopark.
Share this job