Senior Media Planning and Brand Campaign Manager, Front
Contract
More information about location
Shared customer communication hub
Be an early applicant
Shared customer communication hub
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To make work happier by powering better relationships at scale.
Role
Who you are
- 5+ years of media planning or buying experience, ideally for a B2B and/or SaaS brand (agency or in-house)
- Experience planning and buying sponsorships in channels like newsletters, podcasts, industry events, or communities
- Highly organized, with strong judgment about where to focus time across competing priorities
- An informed POV on what's measurable, what isn't, and how to make the case for brand investment in a new channel
- Excellent written communication. You can write a crisp channel strategy doc and a cold outreach email with equal care
What the job involves
- We’re looking for a strategic and detail-oriented media planner who can support our growing brand marketing team at Front
- You’ll own and evolve our strategy for how our multi-million-dollar brand marketing budget is deployed across the media mix
- Reporting into Front’s Director of Brand and Communications, you’ll serve as the connective tissue between our creative and performance marketing agencies and our in-house team
- This isn't a “come in and build from scratch” role—we have a strategy and a foundation
- Take the baton, sharpen what's working, and proactively bring new thinking to the table
- You'll write a thoughtful POV on a new channel one day and cold-email podcast hosts to negotiate sponsorship terms the next
- Own media budget allocation and pacing across all channels
- Translate data and insights into optimization opportunities
- Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
- Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
- Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
- Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
- Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly
Our take
When a business receives an email from a customer it can set off a chain of forwarded emails across the company, an inefficient process where information (and sales!) can easily get lost. Front exists to change this, consolidating all customer communications into a single shared inbox which can be accessed by teams of any size and completely eliminates the need for internal emails.
With more companies moving to remote working and eCommerce becoming the predominant form of conducting business, Front's product has been enthusiastically received by over 8,000 companies, including Mailchimp, Shopify and Convoy. However, it is by no means alone in this space, with huge competitors such as Google and Microsoft providing communications solutions and other internal communications tools such as Slack gaining traction. Front may have an edge here, though: its unified solution also provides automated workflows, ticketing and analytical tools that are either absent or less well integrated in competing offerings.
In 2022, Front raised investments in a Series D round and achieved unicorn status with a valuation of over $1 billion. Now with $100 million in annual recurring revenue, it's moving to further develop its product and increase its market share, hiring new talent ahead of a possible IPO in the near future. Definitely watch this space!
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2022
$65m
SERIES D
Jan 2020
$59m
SERIES C
Total funding: $203.5m
Company benefits
- Flexible PTO
- 401(K) plan
- Parental Leave
- Volunteer time off
- Commuter benefits
- Wellness benefits
- Work from home opportunities
- Health insurance
- Equity
- Mental health support
- Family planning support
Company HQ
Union Square, San Francisco, CA
Leadership
Laurent Perrin
(CTO)Former Hacker in Residence at eFounders. Former Technical Architect at FaberNovel and CTO at Radioline. MSc in Computer Science at Ecole Polytechnique.
Mathilde Collin
(CEO)Former Project Manager at Concord with MA in Entrepreneurship at HEC Paris.
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