Senior Lifecycle Marketing Specialist, Prosper Marketplace
$112-139k
+ Bonus
Online P2P lending marketplace
Be an early applicant
Online P2P lending marketplace
201-500 employees
Be an early applicant
$112-139k
+ Bonus
201-500 employees
Company mission
To advance financial wellbeing by providing affordable financial solutions to consumers across the credit spectrum.
Role
Who you are
- Bachelor's degree in Marketing or Business Administration and 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
- Experience in email, push notifications, in-app and in-account messaging strongly preferred
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar experience is also relevant
- Direct experience coding HTML/CSS for email, including using Litmus or EoA to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects
- Advanced Iterable skill or certification is a plus
- Fintech or financial services experience is a plus
What the job involves
- We’re seeking an experienced professional to join our Lifecycle Marketing team
- Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns
- The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform
- This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line
- Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
- Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
- Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
- Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
- Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
- Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
- Monitor campaign send counts and performance
- Provide insight and subject matter expertise
Application process
- Recruiter Call: A brief screening to discuss your experience and initial questions
- Department Interview: Deeper dive into technical skills and project alignment with the Hiring Manager or team member
- Team/Virtual Interview: Meet team members for collaborative discussions, problem-solving, or technical exercises
Our take
Prosper is a peer-to-peer lending platform, that connects investors with borrowers directly. When it launched in 2005 it was the first of its kind and paved the way for the now crowded peer-to-peer lending market, which includes competitors like Peerform, Upstart, Funding Circle and LendingClub.
The company provides an attractive option by cutting out the middleman and making applications faster, meaning that socially and financially rewarding investments can be made. Prosper is one of the largest and most recognized in this industry, having facilitated billions in loans to over two million borrowers.
In more recent years, Prosper has forged ties with banks to allow it to launch its home equity credit line, indicating a new direction for the company. It continues to develop its offering and remains a force in the market, with no reason it won't continue to succeed.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Sep 2017
$50m
SERIES G
Jan 2013
$20m
LATE VC
Total funding: $153.8m
Company benefits
- Take-what-you-need (paid) vacation for salaried employees
- 20 days of PTO and 7 paid holidays/year for hourly employees
- Stock options
- 401K retirement savings plan with generous matching
- Comprehensive health, dental and vision insurance plans, with options specific to your own health coverage needs
- Prosper Fit - A monthly stipend to use for gym memberships, personal training sessions, yoga and exercise classes, or club sports/fitness fees
- Pre-tax commuter/parking assistance
- Snacks and beverage selections in our kitchen
- Monthly meet-and-greet happy hours
- Perkspot discount programs
- One Medical
- SF Location - Rooftop deck with ping-pong and foosball table
Company HQ
The East Cut, San Francisco, CA
Leadership
David Kimball
(Chairman & CEO)Having studied for an MBA at Brigham Young University, David worked in Management at Ford Motor Company for over 10 years, prior to spending another decade at USAA. He left his role as CFO and COO to join Prosper Marketplace in March 2016 as CEO and Chairman.
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