Senior Channel Marketing Manager, Vonage

• The ideal candidate has hands-on experience owning end-to-end marketing plans and understands the Channel, its TSDs and Partners
• The candidate should be passionate about business communications and adept at producing engaging email and social campaigns. The candidate should also have experience in the Channel ecosystem
• 5 years of experience in marketing, product marketing, partner marketing, alliances marketing, global events, corporate marketing or similar job function
• 3+ years of channel marketing experience
• Relevant degree such as a bachelor’s degree or master’s degree in Marketing, Communications, Business Administration, Journalism
• Excellent writing skills
• Excellent presentation skills
• Good analysis skills and the ability to draw conclusions from data
• Proven organizational skills and time management skills and the ability to manage multiple deadlines simultaneously
• Professional and mature approach with the ability to comfortably interact with all levels
• Fluent in English - spoken and written

Desirable

• Our Applications business unit focuses on delivering a suite of advanced communication tools designed to enhance customer engagement. From cloud contact centers to feature-rich unified communications solutions, our Applications team is dedicated to providing businesses with the tools they need to streamline operations and improve customer experiences
• The candidate will join the Applications Group Partner Marketing team and be a part of a highly creative, energetic team that leads the marketing strategy for Channel, Alliances, ISVs and SIs in the Applications Group
• We will leverage analysis of deep partner knowledge, third-party events and campaign data to develop actionable marketing strategies to build pipeline and close business
• We collaborate with product, product marketing, corporate marketing, the social team, and the global events team to create unique and inspired event experiences that tell our story in a way that resonates with customers
• The Channel Marketing Manager will own and execute the strategy for regional channel events, TSD events, campaigns, and exclusive Vonage Events on the Channe
• This position plays an instrumental role in defining the long-term direction in the indirect routes to market space
• The ideal candidate will work alongside the rest of the product, alliances, sales and corporate marketing teams to create compelling value propositions, messaging and content in all areas of focus
• This role reports to the Global Director, Partner Marketing
• Create campaigns Channel Managers to communicate with Partners
• Approve regional events that will gather audiences, build pipeline and close business
• Lead the marketing effort with 3 TSDs
• Identify market opportunities through research that will develop our mission and extend our reach
• Build case studies on our identified best customers and share internally and with our partners
• Regional budget management for events
• Create engaging presentations and/or video content for use by the sales teams and use at tradeshows
• Develop relationships TSD marketing teams and partner marketing teams
• Develop executable joint marketing plans with our TSDs
• Be the lead on campaign execution for all in-country events
• Work closely with our global events team to execute 100+ events with the channel marketing team
• Execute a cohesive partner marketing plan that engages our partners, deepens the relationship and keeps Vonage top-of-mind
• Collaborate with the product team, product marketing to stay abreast of all new product releases
• The ability to create messaging for tradeshows centered around products, new releases, vertical markets and company positioning
• Become the P2P Champion for the Channel and Alliances Marketing Team
• Create campaigns to keep our partners informed about new developments and product releases
• Work closely with events, alliances marketing, product marketing and product
• Stay informed on our competitor’s product releases and find ways to highlight Vonage advantages
• Create social campaigns that engage our audience and direct traffic to our events
• Create an ongoing follow-on program for after each large event