Product Led Growth Marketing Lead, Together AI
$200-290k
+ Equity
Cloud platform for building generative AI
Open for applications
Cloud platform for building generative AI
101-200 employees
Open for applications
$200-290k
+ Equity
101-200 employees
Company mission
To empower developers and researchers at organizations of all sizes to train, fine-tune, and deploy generative AI models.
Role
Who you are
- The ideal candidate will possess a General Manager (GM) mindset, be metrics-driven, and have a passion for creating exceptional user experiences and is an out of the box thinker
- 6+ years of experience leading PLG initiatives for B2B SaaS products, with a strong focus on developer-centric solutions. Experience with API-first products is a significant advantage
- A creative and out-of-the-box thinker who can identify unconventional growth opportunities
- A track record of achieving growth targets through both self-service and sales-assisted channels
- The ability to take big ideas and turn them into actionable proposals, executing them effectively across different teams
- Strong analytical skills and structured thinking. The ability to transform raw data into valuable insights that drive growth strategies
- A meticulous approach to numbers and the ability to deliver actionable insights on the "why," "what," and "how" of our growth initiatives
What the job involves
- Together AI is seeking a data-driven Product Led Growth (PLG)- Marketing Lead to spearhead our bottom-up growth strategy.
- This pivotal role will oversee the entire PLG funnel and developer marketing initiatives, driving awareness, activation, and adoption within the developer and research communities.
- You'll also be responsible for growing revenue through monetization and Product Qualified Leads (PQLs)
- Product led Growth (PLG) Strategy and Execution
- Shape the Future: Define and execute Together's PLG strategy, encompassing awareness, user acquisition, activation, MAU, retention, and revenue growth for our API products
- Identify High-Impact Levers: Leverage data and intuition to pinpoint the most effective areas for growth, whether it's top-of-funnel acquisition, onboarding, monetization, or retention
- Execute Growth Tactics: Implement a variety of growth tactics that will give outsized impact, including pricing strategies, developer marketing programs, content creation, startup program, paid channels, influencer engagement, product experience, and more, to drive top-of-funnel growth
- Product led Sales (PLS)
- Monetize Growth: Own the monetization strategy for our bottom-up channel, including both self-service and PQL-driven sales
- Define and Track PQLs and MQLs: Identify the right signals from user profiles, product usage, and other data to effectively define, track, and implement PQLs and MQLs
- Optimize Developer Journey: Optimize every touchpoint of the developer journey, from initial demand generation and acquisition to sign-up, onboarding, and beyond. Convert product-qualified leads (PQLs) into revenue-generating customers
- Website Optimization
- Enhance Website Performance: Own website optimizations and content development to increase organic traffic, improve user journeys, and boost conversion rates for sign-ups and MQLs
- Collaborate Cross-Functionally: Partner with marketing design, web development, and product marketing to ensure the website aligns with our overall PLG strategy
- Marketing Operations and Analytics
- Build a Robust Tech Stack: Implement a modern technology stack to effectively track the end-to-end user journey and measure the impact of our bottom-up growth initiatives
- Report on Performance: Regularly report on performance and outcomes from experiments and initiatives, providing actionable insights for continuous improvement
Our take
Founded in 2022, Together AI is a research-driven AI company that operates a cloud platform for building and running generative AI. The company also contributes to open-source research, models and datasets to advance the use of machine learning.
Together AI's platform enables developers, researchers and businesses to train, fine-tune and deploy generative AI for their needs. With Generative AI gaining a lot of attention recently, the company has some high-profile competitors such as ChatGPT, but its focus on research makes it stand out.
The company has an incredibly strong start, evidenced by its substantial funding and Unicorn status. It is using these funds to expand its AI Acceleration Cloud product and prepare a large deployment of its GPUs, all while securing its position as an open-source model-building platform.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Feb 2025
$305m
SERIES B
Mar 2024
$106m
SERIES A
Total funding: $533.5m
Company benefits
- Competitive health insurance plans
- Dental and vision insurance
- Pre-tax flexible spending accounts
- Mental health support and services
- Income protection & retirement
- 401(k) plan
- AD&D insurance
- Life insurance
- STD & LTD insurance
- Monthly team lunches
- Flexible time off policy
- Team-driven celebrations and events
- Monthly commuting stipend + pre-tax bene
Company HQ
Design District, San Francisco, CA
Leadership
Ce Zhang
(Co-Founder & CTO)Previously Professor at ETH Zurich, Postdoc Researcher at Stanford University and Research Assistant at University of Wisconsin-Madison.
Vipul Ved Prakash
(Co-Founder & CEO)Previously Senior Director at Apple, CEO and CTO at Topsy and Founder at Cloudmark.
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