Vice President of Growth Marketing, Pearl
AI-powered dentistry solutions
Open for applications
AI-powered dentistry solutions
101-200 employees
Open for applications
101-200 employees
Company mission
To deliver AI solutions that elevate the global standard of care in dentistry.
Role
Who you are
- Robust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)
- A seasoned demand-generation leader comfortable owning pipeline and revenue outcomes
- Expert in performance channels: paid search, paid social, SEO, ABM, and lifecycle
- Highly analytical — fluent in dashboards, attribution models, and experimentation
- Strong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)
- Excellent communicator with the ability to simplify complexity
- Fast, resourceful, and biased toward optimization and iteration
- Adept at building systems, not just campaigns
What the job involves
- The VP of Growth Marketing will architect and run Pearl’s growth engine — unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system that powers our revenue growth
- You will lead a compact, high-caliber growth team today, with the mandate to scale the function as Pearl expands into new products, segments, and markets
- You’ll partner closely with Product Marketing, Brand/Comms, and the SMB and Enterprise Sales teams — and you’ll be accountable for turning that alignment into measurable performance
- Build and scale predictable demo and pipeline engines across SMB and DSO
- Own performance channels including paid media, ABM, SEO, email, and direct mail
- Execute multi-touch demand programs across paid, organic, PLG, and partner channels
- Drive pipeline acceleration programs with clear attribution in partnership with Sales
- Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels
- Run continuous experimentation focused on demo-to-close performance
- Partner with Studio, Brand/Comms, and Product on high-performing creative and PLG initiatives
- Optimize channel mix, targeting, and spend to meet CAC and ARR goals
- Own SEO strategy, rankings, content roadmap, and inbound demo generation
- Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions
- Publish high-intent product pages and authority-building content to drive organic growth
- Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs
- Develop integrated outbound and account-based campaigns aligned with Sales motions
- Lead retargeting, intent-based targeting, and account nurturing programs
- Own event ROI, lead flow, and follow-up performance
- Partner with Sales on event strategy and manage Growth event budgets
- Standardize playbooks and follow-up sequences to ensure pipeline impact
- Own CAC, demo-set forecasting, pipeline attribution, and ROI reporting
- Partner with RevOps on dashboards and weekly prioritization
- Present insights to senior leadership to inform strategy, budgeting, and optimization
Our take
There is an inconsistency in dentistry on how dental issues are diagnosed. Traditional methods rely heavily on a dentist's judgement, making it hard to ensure truly accurate results. This can lead to incorrect or missed diagnoses, affecting patients' care and trust in dental professionals.
To tackle this, Pearl uses advanced AI technology that helps dentists read X-rays more accurately and consistently. Its AI tools provide real-time assistance by offering clear, data-driven insights for better diagnoses that can be communicated more effectively to patients.
Its technology is approved for use in over 120 countries and is recognized as one of TIME's best Inventions. Recent backing fuels Pearl's plans to further develop its AI tools and expand its impact worldwide. This funding will also help create more features like 3D disease detection.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jul 2024
$58m
SERIES B
May 2019
$11m
SERIES A
Total funding: $69m
Company benefits
- Healthcare: Our robust range of PPO and HMO offerings have your dental, vision, and general health covered from day-one
- Ongoing learning: We want our team members to grow with us, so we invest whenever there's a chance to expand an employee's skill
- Unlimited vacation: Maintain a healthy work and life balance with unlimited paid time off anytime you need to recharge
- Home office: Wherever you call office, we make sure that you have all the technologies and supplies you need to succeed
- Company gatherings: We work remotely but we play together at annual off-sites, regional team dinners, and virtual happy hours
Company HQ
Norma Triangle, West Hollywood, CA
Leadership
Ophir Tanz
(Co-Founder & CEO)Previously the founder and CEO of GumGum, an applied computer vision company focused on the media sector. They also co-founded Mojungle and Fluidesign.
Cambron Carter
(Co-Founder & CTO)Previously the Director of Engineering and Computer Vision at GumGum. Prior to that, they were a self-employed Computer Vision Engineer, developing algorithms for firms.
Kyle Stanley
(Co-Founder)Founder of Light Side Dentistry and Speaker at the Digital Dentistry Institute. Previously worked in the Adjunct Faculty in Dental Morphology Function and Esthetics at Herman Ostrow School of Dentistry. They were also the VP of Clinical Affairs at GumGum.
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