Senior Marketing Manager, zaizi

• Proven Experience: Extensive experience (8+ years) as a Senior Marketing Manager or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space
• Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans
• Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads
• Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance
• Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively 1 with internal and external stakeholders
• Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives
• Budget Management: Experience in managing marketing budgets and optimizing resource allocation
• Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams
• Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector
• If you are a driven and innovative Marketing Director with a passion for making a difference in the public sector, we encourage you to apply!

Desirable

• We are seeking an experienced and passionate Senior Marketing Manager to lead and execute our marketing strategy
• As Senior Marketing Manager, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation
• You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget
• You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives
• Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience
• Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns
• Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities
• Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape
• Team Leadership & Management: Build, lead, and mentor a high-performing marketing team
• Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities
• Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates
• Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics
• Return on Marketing Investment (ROMI): Track and analyze the return on investment for marketing campaigns and activities
• Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation

• Nat Hinds-Head of Talent
• Kayla Kirby-Talent Acquisition Specialist