Head of Growth, Open
+ Equity
Mindfulness & meditation learning platform
Be an early applicant
Mindfulness & meditation learning platform
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To broaden the world of modern meditation, drawing from practices old and new, designing varied, reliable ways in to the present moment.
Role
Who you are
- This is a strategic role that also requires rolling up your sleeves and driving execution
- Bachelor’s degree in Finance, Accounting, Economics, or a related field; MBA, CPA or CFA is a plus
- 6-8 years of experience in FP&A, finance, or business strategy, with at least 3 years in a senior FP&A role at a startup or high-growth company
- Strong experience in financial modeling, forecasting, and budgeting, particularly in subscription-based and/or brick-and-mortar businesses
- Advanced proficiency with financial software/tools (e.g. Excel, Google Sheets, Quickbooks) and business intelligence platforms
- Ability to thrive in a fast-paced, dynamic environment with changing priorities
- Strong communication, collaboration, and interpersonal skills, with a solution-oriented mindset
What the job involves
- We’re looking for a Head of Growth Marketing to design and lead our paid and organic growth strategies, across both acquisition and retention
- Reporting directly to the CEO, you’ll play a pivotal role in scaling Open, with the chance to build much from scratch and shape the company’s trajectory
- Define, own, and execute a long-term growth marketing strategy
- Drive rapid customer growth through full ownership of all digital channels (Paid Social, Paid Search, Affiliates, Organic Social, Email/Push) and offline levers (brand partnerships, etc.), including hands-on management of at least one paid UA channel
- Establish marketing attribution models and build MMM from scratch to guide spend decisions
- Define KPIs for the growth function, ensuring accountability and transparency to the full org
- Set and run a rigorous testing framework across new and existing channels to quickly identify profitability and scale what works
- Manage and optimize budgets, ROI, and business cases, with clear reporting, implementation, and learnings
- Build an in-house creative factory to deliver high-volume creatives while collaborating with external agencies
- Partner with product and R&D to identify, prioritize, and deliver growth initiatives
- Build, lead, and mentor a high-performing growth team with strong ownership and a culture of execution
- Work closely with the leadership team to assess the financial implications of strategic decisions, such as new market expansion, product development, pricing strategies, and capital expenditures
- Collaborate with pod leaders to align financial goals with day-to-day business activities, ensuring resource allocation aligns with growth objectives
- What drives success for this role:
- Facilitate weekly business reviews to track and report on key financial and operational KPIs for both business segments (digital subscription and brick-and-mortar), as well as the overall financial performance of the business
- Perform detailed financial analysis to evaluate profitability, customer acquisition, retention, and lifetime value (LTV) of digital and physical customers
- Analyze cost structures and suggest ways to improve efficiency and profitability
Our take
It's easy to get caught up in today's on-demand digital world, something that can lead to poor mental health and a lack of mindfulness. Whilst many mobile apps have been developed to help people tackle this, many focus on independent learning experiences and specialize in particular areas instead of focusing on a wider idea of mindfulness.
Open provides a learning platform for mindfulness and meditation, allowing users to access professionally-led video classes across a variety of activities such as meditation, yoga, music and spirituality. The company also sells sustainable clothing that supports its philosophy of mindfulness and is designed for comfort during meditation and yoga.
Whilst many meditation apps on the market will present Open with strong competition, the company stands out with its unified approach to mindfulness - providing content and clothing for a wider mindful lifestyle. The company has also partnered with a large portfolio of highly-qualified teachers, providing expertise that can be difficult to find in existing solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2021
$9m
SERIES A
Nov 2019
$5.4m
SEED
Total funding: $14.4m
Company benefits
- Healthcare (health, dental, vision)
- Flexible PTO
- Access to all Open classes (in-person & virtually)
- Equity
Company HQ
Downtown Los Angeles, Los Angeles, CA
Leadership
Raed Khawaja
(Co-Founder & CEO)Experience as GTM, Head of Strategy, and Head of eCommerce for PepsiCo from 2011 to 2014. Director at Jyve from 2016 to 2018.
Peter Tseng
(Co-Founder & CTO)Experience as a Software Engineer at DoorDash from 2013 to 2015. Investor at SV Angel from 2016 to 2019.
Salary benchmarks
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