Marketing Acquisition Lead, AnyRoad
More information about location
Experiential marketing platform
Be an early applicant
Experiential marketing platform
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To enable businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
Role
Who you are
- 3-5 years of experience in marketing with a focus on user acquisition
- Proven experience running email and SMS campaigns end-to-end
- Comfortable owning both strategy and execution
- Strong analytical mindset; confident working with campaign data and performance metrics
- Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously
- Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus
- Experience using AI tools regularly in your workflow (content, analysis, automation)
- Excellent written and verbal English communication skills (native or near-native fluency)
- Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
- Willing and able to travel periodically for client meetings, team gatherings, and events
- Thrives in a fast-paced startup environment with high ownership
What the job involves
- We're hiring a Marketing Acquisition Lead for our loyalty platform to help brands launch, manage, and grow their own loyalty, engagement, and membership programs
- You'll own the full lifecycle of brand marketing campaigns: strategy, execution, measurement, and iteration
- Email and SMS will be your primary channels, but you'll also run social, influencer, and other campaigns as opportunities emerge
- This is a high-impact, hands-on role for a full-stack marketer who can design campaigns, execute quickly, and continuously optimize performance
- Reporting to the Chief Product Officer, you'll work directly with our executive and creative teams, interface regularly with brand partners, and have the opportunity to make a significant impact at a thriving startup
- Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed
- Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers
- Manage our marketing CRM and the systems that support campaign operations
- Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results
- Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events
- Report weekly to leadership with clear insights, recommendations, and results tied to KPIs
- Collaborate with executive and design teams to launch cohesive, high-quality campaigns
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth analysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 800 customers including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
Company benefits
- Competitive Pay, Equity, & 401k
- Flexible Time Off
- Health & Dental Plans
- One medical Membership
- Dog-Friendly Office
- Work from Anywhere
Company HQ
SoMa, San Francisco, CA
Leadership
Jonathan Yaffe
(Co-Founder & CEO)Alongside AnyRoad, Jonatahn is the co-founder of Mirai Institute. Previously, they founded KAIS International School where they served as the Headmaster for 14 years. They also worked in Marketing for Red Bull for over 3 years.
Daniel Yaffe
(Co-Founder & COO)Founder and former Author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.
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