Senior Brand Designer & Systems Lead, RoomPriceGenie

• 3–5 years in brand design, with a portfolio that demonstrates strategic brand thinking and hands-on creative execution at a high level. This is not a production design role or a marketing design role. We are looking for someone who has owned brand identity — built it, evolved it, and made it unmistakably theirs
• Proven track record of working specifically in brand design — not marketing design or design production. Portfolio must show visual identity work: how the brand was shaped, why decisions were made, what changed as a result
• Demonstrated experience building an AI-driven design system — prompt libraries, brand-trained generative models, AI-powered template frameworks, or visual toolkits used by teams beyond design
• A strong, trained creative instinct — an instinctive eye for what makes a brand visually distinctive. Can articulate why something works, what is off, and exactly what needs to change
• Genuinely brand-obsessed — thinks about brand direction constantly, not just when briefed. Has a point of view on where a brand should go before being asked for one
• Hands-on creative execution — can concept and create beautiful visual work personally, not only direct others. Portfolio shows both strategic direction and craft
• Experience building visual imaging systems — template frameworks, design tokens, channel adaptation rules — that allow a brand to be rolled out consistently, at scale, and at high quality
• Genuinely AI-first — uses AI generative tools (CanvaAI, Figma, ElevenLabs, Claude Design etc) as a core part of their creative workflow, not occasionally
• Experience commissioning and directing freelance creative talent with a clear brief and uncompromisingly high standards

Desirable

• The Senior Brand Designer & System Lead is two things at once
• First: a true brand designer who lives and breathes visual identity and creating unique identities, executes beautiful work personally, and holds a clear instinctive point of view on what makes RoomPriceGenie visually distinctive
• Second: an AI systems architect who transforms how design happens inside the business — building the infrastructure and self-serve frameworks that put on-brand creative capability in the hands of every team member, not just designers
• What great looks like: No design bottlenecks, and the brand has never been more vibrant, distinct and alive
• Visual Identity Ownership — Own and evolve the visual identity and full visual system; hold a proactive point of view on brand direction presentable to CMO, CEO, and exec team
• Hero Creative Direction & Development — Develop/commission and direct the highest-stakes assets — campaign visuals, brand films, event creative, exec presentations — leveraging a trusted freelance network as needed. Set the brief, start the creative process, hold the standard, sign off the output
• Social Visual Direction — Set the visual creative direction for LinkedIn, Instagram, and YouTube in partnership with Content and Demand. Be part of showing what ‘great’ looks like in asset production
• Design AI System Architecture — Own the transformation of how design happens at RPG. Build and evolve the AI-powered creative infrastructure — brand-trained models, prompt libraries, and self-serve templates — that puts on-brand design capability in the hands of every team member. Own quality, fidelity, and adoption. Measure success by what the business creates on-brand
• Brand QA — Act as standard-keeper for all visual output; run fidelity checks across channels, regions, and partners; update models and templates as needed
• Product Brand Partnership — Partner on visual brand development with Product; find ways to ensure the RPG platform and external marketing brand feel connected and aligned — an active partnership, not an advisory one
• ---What Success Looks Like---
• Top-level qualitative markers — distinct from the KPI targets above
• A hotelier, partner, or candidate who encounters RoomPriceGenie — in any format — feels something. Comfort, intelligence, warmth, confidence. The sense that we genuinely understand them, and we are an industry visionary. That distinct, uplifting, emotive connection is always present
• Our brand surprises and delights. There are small, precise moments in our creative — a motion treatment, a colour choice, a typographic detail — where something lands better than expected. These moments accumulate into a brand that feels alive and unmistakably ours
• RoomPriceGenie is immediately recognisable and genuinely distinctive in the hospitality-tech market. We look and feel like no one else
• The wider business thinks differently about design because of this role. Teams that previously had no design capability now produce on-brand work independently
• This person has a clear, articulated point of view on where our brand is going, and presents it credibly to the CMO, CEO, and exec team — proactively, not when asked