Lifecycle Marketing Manager, CookUnity

• 5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses
• Experience using email marketing platforms, with a preference for experience with Braze, or similar tools
• Previous experience working in email, SMS, push notifications, and in-app CRM channels
• The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist
• Exceptional project management and organizational skills, with meticulous attention to detail
• Proficiency in HTML and CSS for email production (a plus)
• Action-oriented, proactive, and high-energy approach to driving change within the organization

Desirable

• This is a unique opportunity to join a collaborative, growing CRM team that has real impact on business performance. You will be working alongside our CRM team, comprised of Sr Director of CRM, Lifecycle Marketing Manager, and CRM Coordinators
• You will report directly to the Director of CRM. We are DO’ers! Every member of the CRM team embodies a strong bias toward action and impact
• As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications
• Your primary focus will be on driving strategic initiatives to enhance customer retention, extend customer lifetime value (LTV) with new and existing subscribers
• Customer Engagement Strategy: Identify opportunities to engage customers throughout their journey, reduce churn, boost customer sentiment, and ultimately elevate LTV
• Segmentation & Personalization: Develop a detailed segmentation and personalization plan to help drive KPIs across acquisition, retention, and resurrection
• Predictive Modeling Enablement: Work and partner closely with Data Scientists to scale predictive data models (NBA, pLTV) to drive stronger user engagement, order rates, user retention and Lifetime Value (LTV)
• Testing Strategy and framework: Ideate, build, and optimize testing strategy for acquisition, retention, and resurrection efforts
• Campaign Management and Automation: Work alongside CRM team and collaborate with the data team to design and implement robust processes for campaign management and marketing automation
• This includes utilizing tools, creating efficient workflows, conducting A/B testing, implementing customer profiling and segmentation, personalization strategies, managing triggered events, and defining customer journeys and activation strategies to drive retention KPIs
• Cross-functional Collaboration: Collaborate effectively with various teams across the organization, including performance marketing, brand marketing, data, portfolio, product, tech, etc., to drive the successful implementation of email marketing initiatives
• Reporting / Analytics: Drive improvements to reporting structure, and analytics and lead weekly CRM reviews with key cross-functional stakeholders

• If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!