Data Scientist, Gametime

• The ideal candidate will excel at analyzing complex data sets and collaborating with cross-functional teams to drive growth initiatives
• The ideal candidate has experience with marketing analytics in a fast-paced environment and can thrive in a proactive and results-driven team
• Marketing Analytics: Strong knowledge of marketing attribution, tracking, and data analysis
• Data Management: Experience managing data sets and ensuring data accuracy
• Programming & Tools: Proficient in Python/R and SQL for data analysis, predictive modeling, and optimization workflows
• Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma
• Collaboration: Ability to work cross-functionally with teams in marketing, supply, finance, and fan happiness to achieve business goals
• Communication: Clear and effective communication skills for presenting findings
• Analytical Thinking: Demonstrates strong critical thinking and decision-making abilities, especially under pressure
• Proactive: Proactive in identifying challenges and implementing solutions and embodies a proactive and “Always be Curious” mindset
• Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or related field
• 3+ years of experience in marketing analytics or a similar role. Broad understanding of various marketing channels and their impact
• Strong proficiency in SQL, Python/R for data analysis and processing and familiarity with data visualization tools (e.g., Tableau, Power BI, Sigma)
• Strong understanding of UTM parameters, marketing tags, and SKAdNetwork (SKAN) for mobile measurement

Desirable

• We're seeking an experienced Marketing Data Scientist to join our dynamic Growth Engine team
• This role will focus on understanding and optimizing marketing channel efficiency
• You will develop and maintain frameworks to track and measure marketing effectiveness, ensuring a holistic view of our user base
• This role involves leveraging various analytics tools and techniques to provide actionable insights
• Your work will directly influence our marketing strategies, campaign optimization, and customer acquisition efforts
• Marketing Attribution: Develop and maintain frameworks to attribute marketing efforts and track customer journeys across various channels
• Data Analysis: Analyze marketing data to identify trends, insights, and areas for improvement
• Tracking & Reporting: Manage tracking systems and generate comprehensive reports on marketing performance
• Cross-Functional Collaboration: Work closely with marketing, product, and engineering teams to align analytics efforts with business goals
• Performance Optimization: Provide recommendations for marketing timing and optimization based on data analysis
• Campaign Reporting: Deliver detailed reporting on campaign effectiveness, channel performance, and key metrics
• Industry Trends: Stay up-to-date on industry best practices and emerging analytics techniques