Product Marketing Director, Candid Health

• The successful candidate brings significant experience in developing customer-friendly messages and leading impactful go-to-market strategies that result in wide adoption and high customer retention
• 6-8 years of progressive experience, ideally including leadership roles in product marketing
• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
• Proven ability to build and scale a function as the team’s first product marketing hire
• Success in developing strong internal and external relationships
• Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
• Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content
• Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor
• Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology
• Excellent written and verbal communication skills
• Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom, others) and integrations to track lead generation (Salesforce.com, HubSpot) and Google Suite

• Reporting to the Chief Marketing Officer, the Product Marketing Director is a storyteller with a passion for bringing products to life through resonant campaigns and promotion strategies, supporting Candid Health’s rapid product development roadmap
• This leader will serve as the primary liaison between Product Development/Management, Marketing, and Sales to ensure maximum mind share, market share, and revenue within target provider segments
• Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization
• Be the specialist on our existing customers and potential buyers and influencers
• Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors
• Establish the positioning of Candid Health’s platform, including developing and maintaining our key differentiators, value propositions, and messaging
• Work with product and commercial teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations
• Enable our commercial teams with materials such as win/loss analysis, battle cards, objection handling, pitch decks, RFP templates, website copy and content, one-pagers, stats and facts, and demo videos
• Support the development of our Demand Generation and ABM efforts by understanding content messaging gaps and developing custom positioning and materials to engage target accounts
• Support the Content Marketing function in setting our thought leadership and demand content agenda in line with our commercial objectives
• Manage and ensure the success of Customer Lifecycle Marketing initiatives, including advocacy, references, community, and be a strong contributor to successful upsell strategies
• Set clear goals and product marketing Key Performance Indicators with support from the team
• Drive the strategic GTM direction for segment growth, including developing core use cases, buyer messaging, sales plays, and GTM approach

• Flexible vacation
• Medical, Dental, and Vision
• 401k (currently not matching)
• Learning & Development tools via First Round Capital

Total funding: $97.7m

Healthcare spending in the US medical system has been ballooning for decades. Administration contributes a substantial portion to this, constituting almost three times what other developed countries spend proportionate to their healthcare budget - and taking up valuable physician hours. The detrimental impact this has on the quality and affordability of care has meant solutions are becoming urgent, and Candid Health is contributing a strong one.