Vice President of Brand, Ironclad

• 15+ years of progressive experience in brand management, marketing, or related fields, with at least 5 years in senior leadership roles
• Proven track record of developing and executing successful brand strategies for global companies
• Strong business acumen with the ability to translate brand initiatives into tangible business results
• Excellent leadership skills, including experience managing and mentoring large, diverse teams
• Strategic thinker with the ability to navigate complex organizational structures and drive change
• Deep understanding of digital platforms, emerging technologies, and their impact on brand expression
• Strong financial management skills, including experience with large budget oversight and ROI analysis
• Exceptional communication and presentation skills, with the ability to influence C-level executives and board members
• Bachelor's degree required; MBA or advanced degree in a related field preferred

Desirable

• We seek a visionary VP of Brand to join our executive team and lead our global brand strategy
• In this pivotal role, you will be responsible for shaping and executing a comprehensive brand vision that drives business growth, enhances our market position, and reinforces our company values across all touchpoints
• As the VP of Brand, you will oversee the development and implementation of strategic initiatives that elevate our brand presence, foster emotional connections with our audience, and create a cohesive narrative across all customer experiences
• Your leadership will be instrumental in positioning our company as an industry leader and innovator
• Strategic Leadership: Develop and execute a global brand strategy that aligns with and supports the company's overall business objectives. Collaborate with C-suite executives to ensure brand initiatives drive measurable business outcomes
• Cross-Functional Alignment: Foster strong partnerships with Marketing, Sales, Product, Engineering, Customer Success, and Operations to ensure brand consistency and excellence across all customer touchpoints and internal experiences
• Brand Innovation: Lead the charge in identifying emerging trends and technologies to enhance our brand expression and customer engagement. Drive innovation in experiential marketing, digital platforms, and creative content
• Team Leadership: Build and mentor a high-performing team of comms professionals and creative professionals, including designers, content creators, social media marketing, public relations, and brand strategists. Cultivate a culture of creativity, collaboration, and continuous improvement
• Resource Management: Optimize allocation of brand resources across the organization, balancing short-term needs with long-term strategic initiatives. Develop and manage substantial budgets to support brand-building activities
• Brand Governance: Establish and maintain brand guidelines, ensuring consistent application across all channels and markets. Develop systems and processes for efficient brand management at scale
• Thought Leadership: Represent the company as a brand ambassador at high-profile events, speaking engagements, and industry forums. Contribute to developing thought leadership content that positions the company as an industry authority
• Data-Driven Decision Making: Leverage analytics and market research to inform brand strategy, measure the effectiveness of brand initiatives, and demonstrate ROI to stakeholders
• Global Brand Expansion: Develop strategies for brand growth in new markets, ensuring cultural relevance while maintaining core brand values
• Crisis Management: Lead the brand response to potential reputational issues, working closely with PR and communications teams to protect and enhance the company's image