Lead Social Media Strategist, BuzzFeed
$95-100k
More information about location
2 days a week in office
Corss-platform digital media company delivering news and entertainment content
Job no longer available
Corss-platform digital media company delivering news and entertainment content
1001+ employees
Job no longer available
$95-100k
More information about location
2 days a week in office
1001+ employees
Company mission
To spread joy and truth across entertainment, news, food, pop culture, and commerce and drive conversation and inspire what audiences watch, read, and buy now - and into the future.
Role
Who you are
- 5-7 years experience running social media strategy for a major publisher or brand, especially in the ecommerce/shopping space
- 4+ years of people management experience
- The ability to leverage data to understand consumer behavior trends and general market dynamics
- A self-starter mentality with the ability to thrive in a fast-paced environment and adjust team priorities based on adapting business challenges
- A deep expertise in Facebook, Instagram and TIkTok, including platform specific strategies for creating viral content
- Knowledge of Pinterest or Subtext (or similar SMS platforms) is a major plus
- Experience with managing paid social campaigns, also a plus
- Excellent communication skills, both written and verbal, to seamlessly convey insights to cross-functional teams
- A strong passion for eCommerce and social media trends, with a sharp understanding of consumer behavior in the digital age
What the job involves
- BuzzFeed is looking for a Lead Social Media Strategist to work on strategy for the Commerce Editorial Social Team, across all social platforms
- You'll work on a variety of BuzzFeed brands and help the commerce social team achieve their overall goals
- This role reports to our Senior Director of Affiliate Marketing
- Lead the strategy and execution of a comprehensive social commerce strategy for Facebook, Instagram, Tiktok, and any emerging new platforms, aimed at driving traffic and revenue growth for BuzzFeed’s shopping vertical
- Work with the Commerce business team to create an annual roadmap, with clear set goals, KPIs and testing frameworks to optimize performance throughout the year
- Define BuzzFeed Shopping’s social identity, ensuring consistency across platforms while tailoring messaging and tone to meet platform-specific audience needs and business goals
- Support the affiliate business team on new and existing partnership ideas
- Work closely with the paid social team to identify learnings and align social efforts with paid media initiatives to improve overall performance
- Develop the creative and execution strategy around major tentpoles and sales
- Manage a team of 2 direct reports who are focused on various platforms
- Analyze social performance data trends and provide actionable insights to business stakeholders to help inform strategy decisions going forward
- Help maintain the cheery and collaborative BuzzFeed culture with a positive attitude and obsession with viral and emerging social trends
- Develop strong relationships with platform partners to unlock new opportunities for growth
- Conduct a bi-yearly competitive analysis to identify market trends, competitor strategies, and consumer buying patterns, to remain at the forefront of the ever-adapting social commerce space
Our take
BuzzFeed is a global digital media company reaching hundreds of millions of readers each month through entertainment, lifestyle, and cultural content. Originally known for pioneering viral internet formats such as quizzed, listicles, and shareable pop-culture stories, BuzzFeed helped define the social-media-driven publishing era and at its peak attracted more than a billion monthly page views.
The company later expanded into journalism with the launch of BuzzFeed News in 2011, which went on to win major accolades including a Pulitzer Prize and multiple industry awards. In 2023, BuzzFeed made the strategic decision to wind down the division as part of a broader restructuring across the digital media industry, instead consolidating its news operations under HuffPost, which the company acquired in 2020 and continues to operate as a profitable newsroom.
Today, BuzzFeed is focused on evolving its publishing model for the next phase of internet media. The company continues to build audiences across platforms like YouTube, podcasts, and social channels, while also investing in new formats, creator partnerships, and AI-powered content tools designed to deepen audience engagement and support long-term growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$150m
CONVERTIBLE
Nov 2016
$200m
SERIES G
Total funding: $646.3m
Company HQ
Gramercy Park, New York, NY
Leadership
Jonah Peretti
(Founder & CEO)Jonah Founded BuzzFeed in 2006 and has served as CEO since. He is also the co-founder of The Huffington Post.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job