Senior Product Marketing Specialist, Okta

• If you're passionate about translating technical capabilities into customer value and know how to cut through the noise to reach the right audience—this role is for you
• 3+ years of solutions marketing or product marketing experience, preferably in security, SaaS-focused technology
• Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises
• Proven track record of creating product and/or solutions-specific messaging and content
• Strong written and verbal communication and presentation skills
• Project management skills to manage multiple priorities in a dynamic environment
• Proven ability to drive programs from initiation to success
• Strong cross-functional collaboration skills and ability to influence stakeholders

Desirable

• Okta seeks a dynamic and driven Senior Product Marketing Manager to join our Customer Identity team
• In this role, you'll play a critical part in defining and executing go-to-market strategies for Okta’s Customer Identity —empowering IT and security teams to create seamless and secure digital experiences for their customers
• You will lead the development of compelling product messaging, use cases, and positioning while working cross-functionally with Product Management, Sales, and Marketing teams
• This role will drive the business and go to market to support the rapid growth of Okta’s Customer Identity
• This includes creating compelling messaging and positioning, launching new features, enabling the field, and partnering with corporate marketing to target the right buyers and influencers
• Craft and execute product messaging and positioning strategies that clearly articulate the value of Okta Customer Identity to technical and business stakeholders
• Champion product positioning, strategic technology and channel partner engagement, customer engagement, validate market messaging and evangelize your product offerings internally and externally
• Collaborate with Product Management to align on product vision and lead high-impact product/feature launches with end-to-end go-to-market planning and execution
• Champion the voice of the customer by engaging in regular conversations with customers and validating messaging through ongoing feedback
• Partner with Sales and Enablement teams to develop content and tools that support the full sales cycle—including product demos, sales training, and technical content
• Work closely with campaign teams to deliver high-performing, data-driven programs across digital and field marketing channels
• Stay ahead of industry trends and maintain deep knowledge of the CIAM landscape, competitor offerings, and market dynamics