Director of Product Management, Foodsmart
$190-240k
+ Equity
Telenutrition & foodcare network
Open for applications
Telenutrition & foodcare network
201-500 employees
Open for applications
$190-240k
+ Equity
201-500 employees
Company mission
To provide simple solutions to accomplish health goals through a personalized program.
Role
Who you are
- Experienced in building and integrating platforms that connect data across systems, particularly in CRM/CDP and personalized marketing contexts
- Proficient in managing and optimizing multi-channel marketing platforms, including email, SMS, and HIPAA-secure communication methods
- Knowledgeable in AWS, with a strong understanding of data integration, warehousing, and leveraging these capabilities to drive member acquisition and engagement initiatives
- Highly organized and capable of managing complex projects, turning ambiguous inputs into clear action plans
- A strategic thinker with a deep understanding of personalization in marketing, able to drive impactful strategies that resonate with diverse member segments
- A strong communicator, skilled at working with both internal teams and external partners to achieve shared goals
- Passionate about continuous improvement, always seeking ways to optimize and innovate in your product management approach
- 8+ years of experience in a product management role, with a proven track record of successfully launching and optimizing CRM/CDP and marketing platforms
- Lead and mentor Product Managers, ensuring alignment with business goals and effective execution of product strategies
- Expertise in developing and leveraging data for personalized marketing to drive acquisition and engagement
- Experience in multi-channel marketing, particularly with platforms like Twilio Segment and Customer.io
- Strong background in AWS, particularly in the context of data integration and warehousing
- Experience in managing cross-functional teams and mentoring key team members to drive project success
- Knowledge of both B2B2C and B2C marketing strategies, with a particular emphasis on healthcare, food delivery, or similar industries
What the job involves
- As Foodsmart’s Director of Technical Product Management, you will lead the development and integration of a unified data platform to drive personalized marketing, outreach, and engagement
- This platform will enable a 360-degree view of members, supporting key initiatives such as provider referrals and community outreach
- In addition to managing the technical roadmap, you will mentor and lead a team, overseeing projects like personalized email and SMS outreach and AI-driven solutions for member interactions
- Your leadership will directly impact our mission to make nutrition accessible and personalized for all
- Lead the development and integration of a unified data platform to provide a 360-degree view of members, enhancing personalized marketing and outreach strategies
- Connect various platforms to drive outreach and engagement, focusing on seamless data exchange and optimization
- Manage the integration of third-party vendors and tools, such as AWS, Zendesk, Customer.io and AWS Connect, to support our outreach and support efforts
- Partner closely with our Marketing Team to enable the development of personalized marketing strategies using the 360-degree view of member data, to support both acquisition of new members and drive ongoing engagement
- Manage Product Managers leading the efforts to enable referrals from health system and provider partners, and continuously improve our contact center efforts
Our take
Eating well isn't always so easy. Especially if you have a family to raise, struggle financially, or aren't familiar with certain ingredients. Unfortunately, not eating well can worsen various health problems, leading to increased medical costs. Foodsmart seeks to change the meal kit paradigm by providing meal kits that are tailored to your nutritional needs and dietary preferences.
Since launching their app in 2011, Foodsmart has enrolled over 1 million users with demonstrated results. For example, Over 30% of obese subscribers have shown positive weight loss results, and subscribers with hypertension have shown an average reduction of 10 mm hg in systolic blood pressure. With registered dieticians consulting and guiding subscriber meal plans, the company has smartly carved a science-first niche in the multi-billion dollar meal plan delivery service market.
Foodsmart has worked with hundreds of employers including Walmart, Cigna, and Instacart to improve the health of their employees. Most recent funding comes from Houston-based Memorial Hermann Health System, with which Foodsmart hopes to advance its "food is medicine" philosophy, further enabling patients to follow through with specific, personalized nutrition guidance led by their physicians.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Jun 2024
$200m
GROWTH EQUITY VC
Jan 2024
$10m
SERIES C
Total funding: $309.9m
Company benefits
- Unlimited PTO
- Flexible working hours
- Flexible working location
- Paid health insurance
- Monthly gym subsidies
Company HQ
Jackson Square, San Francisco, CA
Articles
Leadership
Jason Langheier
(CEO)Board Director at Partnership for Healthier America. Co-Founder and former CTO at Proventys, and Chairman and Founder of Fitness Forward. MPH at Harvard in Epidemiology, Biostatistics and Decision Sciences.
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