Copywriter, Runway
Product Marketing
AI-powered creativity tools
Be an early applicant
AI-powered creativity tools
201-500 employees
Be an early applicant
201-500 employees
Company mission
To ensure that anyone anywhere can tell their stories.
Role
Who you are
- 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company
- A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns
- Strong instinct for conversion-oriented writing — you think in terms of clarity, action, and outcomes
- Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy
- Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next
- Experience partnering with product, design, and growth teams in a fast-moving environment
- Ability to context-switch across multiple launches and workstreams without losing quality
- Experience in AI, creative tools, or developer-adjacent products is a strong plus
What the job involves
- We're looking for a Copywriter with a focus in Product Marketing to sit at the intersection of product marketing and in-product experience. This is not a brand or campaign role — it's a performance-driven, product-close writing role.
- You'll own copy across landing pages, lifecycle emails, ads, feature launches, onboarding flows, in-product messaging, and everything in between. You'll report to the Creative Director of Product Marketing
- Your work will directly shape how people discover, understand, and adopt Runway's products.
- That means writing copy that converts on a landing page, writing the in-product text that helps a user get started, and crafting the email that brings them back. You'll partner closely with product marketing, growth, design, and product teams — and you'll be measured on clarity, speed, and impact
- Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
- Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
- Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption
- Own the narrative for launch videos and short-form product films, writing scripts, sharpening others' drafts, and making sure every frame makes the product's value clear
- Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
- Collaborate with design and product teams to shape the in-product writing experience
- Write and iterate on A/B test variants across landing pages, emails, and ads
- Translate complex, technical product capabilities into clear, compelling language for a range of audiences
- Maintain consistency in product voice and terminology across all touchpoints
Our take
Runway is revolutionising content creation and video editing with machine learning, harnessing the expansive capabilities of web-based tools. At the forefront of this transformation, the startup offers a suite of AI-powered editing tools tailored for designers, artists, and creators, setting itself apart in an industry dominated by enterprise-focused software solutions.
The company has rapidly gained recognition among some of the world's largest brands, including R/GA, New Balance, Google, and IBM, by appealing directly to creative professionals. This approach has not only solidified Runway's position in the market but also facilitated its integration into the design curricula of esteemed institutions such as NYU, RISD< and MIT.
In a testament to its growing influence and success, Runway achieved unicorn status in 2023 following a landmark $100M funding round, which valued the company at $1.5B. This milestone not only reflects investor confidence but also positions Runway to expand its innovative tools and further democratise access to advanced video editing capabilities globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
112% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2026
$315m
SERIES E
Apr 2025
$308m
SERIES D
Total funding: $861.5m
Company benefits
- 100% medical, dental, and vision coverage: We cover 100% of medical, dental and vision for our US employees AND their dependents. Based on the plans selected, we have complimentary mental health benefits and a free One Medical membership
- Unlimited days of PTO: We have unlimited PTO with a minimum of 15 days a year. We also have a paid sabbatical program after employees have been with Runway for 3 years and again after 5 years. And of course, we can't forget about Summer Fridays
- 401k Matching, 3% matching: Plan for the future! We provide a 3% 401K match for our US based employees
- Remote $250 stipend: All of our employees outside of commuting distance to the office, can expense up to $250 per month on co-working spaces, lunch or groceries, and internet connection
- Donations supporting our community: Beyond our employees, we have a commitment to our communities. Every quarter, Runway employees choose an organization for the company to support through a donation
- Custom setup, tech setup stipend: In addition to the choice of laptop, all employees get a stipend to customize their tech set up as they want
- Parental leave for all parents: We offer 16 weeks of fully paid parental leave plus a gradual return to work plan. This coverage is for all parents, regardless of how a child is brought into the family
- L&D $600 stipend: We’re investing in our employees’ long term growth by giving every employee $600 per year to spend on their personal or professional development. That means conferences, courses, and books, oh my!
- Wellness $600 stipend: We set ambitious goals and work hard to achieve them, so we believe it’s important to invest in employees’ mental and physical health. The $600 annual wellness stipend can be used for anything from therapy sessions to gym memberships
Company HQ
Civic Center, New York, NY
Leadership
Anastasis Germanidis
(Co-Founder & CTO)Trained as a Backend Engineer, they have held roles at Zocdoc, Chartbeat, and Quantcast as well as working as a Machine Learning Researcher in Computer Vision for IBM.
Alejandro Matamala-Ortiz
(Co-Founder & CDO)Previously co-founded Deenty, an online booking platform for dentist appointments.
Cristóbal Valenzuela
(Co-Founder & CEO)Worked as a Researcher at New York University from 2018 to 2019. Also spent time as a Professor at the UAI School of Design.
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