Senior Marketing Data Analyst, Honor
$133.2-145k
Plus equity
In-home care network
Be an early applicant
In-home care network
501-1000 employees
Be an early applicant
$133.2-145k
Plus equity
501-1000 employees
Company mission
To change the care industry by building the first-of-its-kind care network and expand the world’s capacity to care.
Role
Who you are
- Education: Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. Advanced degrees or certifications in analytics are a plus
- Experience: 2+ years of experience in a marketing analyst role
- Technical Skills: Proficiency in data analysis tools (e.g.,Looker, SQL, dbt, Python, Google Analytics,) and familiarity with marketing platforms (e.g., Google ads, Invoca, Meta Business manager, Innovid, DMP’s, DV360, SFMC, etc..)
- Analytical Mindset: Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights
- Communication: Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders
- Attention to Detail: High level of accuracy and attention to detail, especially when dealing with data
- Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment
- Comfortable working in a dynamic environment with changing priorities
What the job involves
- We are seeking a detail-oriented and data-driven Marketing Analyst to join our centralized Data Analytics team
- This analyst will be a key member of the Data Analytics team and is the subject matter expert (SME) for Marketing and Communication
- Being part of the Data Analytics team means this analyst will work with other analysts who are the SMEs for other areas of the organization, follow best practices for data pipelining, data modeling, and creating dashboards and insights
- They will take an active role in reviewing PRs, building and maintaining our data repository, and managing our self-service analytics (Looker)
- The successful candidate will be responsible for analyzing market trends, conducting competitive analysis, and evaluating the effectiveness of marketing campaigns
- This role will provide critical insights to support data-driven decision-making and optimize our marketing strategies
- Data Analysis: Collect, analyze, and interpret data from various sources (e.g., website analytics, paid media, social media, television advertising, and customer feedback) to identify trends and opportunities
- Campaign Performance: Evaluate the effectiveness of marketing campaigns through metrics such as ROI, customer acquisition cost, and conversion rates. Provide actionable recommendations to improve performance
- Market Research: Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape. Create detailed reports to inform marketing strategies
- Reporting: Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders
- Budget Management: Assist in the management of the marketing budget, ensuring efficient allocation of resources based on data-driven insights
- Collaboration: Work closely with cross-functional teams, including product, data engineering/data platform, and finance to align marketing strategies with business objectives
- Tool Management: Utilize and manage marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software
Application process
- Honor is remote friendly! We're hiring across the U.S., with an entirely virtual interview and onboarding process
Our take
Longer life expectancy and an aging population has resulted in the significant growth of the home-based care industry, as nearly 90% of people over the age of 50 wish to live in their homes as long as possible.
Honor is a technology-enabled home care company that partners with local care agencies, who leverage its infrastructure to handle back-office functions such as billing, scheduling, and staffing. The company currently provides non-medical home care services to people across the United States, supporting over 100,000 care professionals.
Boasting the world's largest home care network, the company's advanced care platform is revolutionizing how society cares for older adults. Powering over 1 million hours of care each week and with a number of key leadership hires announced over 2024, Honor is well set to see continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$70m
SERIES E
Oct 2020
$140m
SERIES D
Total funding: $322m
Company benefits
- Remote-First Work Model
- Company Equity
- Comprehensive Benefits - Including Health, Mental Health, Dental, Vision, and Life Insurance for You and Your Family
- 401k Matching
- Generous Vacation Policy
- Corporate Giving & Volunteering Programs
- Paid Parental Leave
Company values
- We Value People - Everything we do revolves around people
- Care Starts With Connection
- Great Solutions Demand Empathy
- When You Grow, We Grow
- Our Differences Propel Us
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Seth Sternberg
(Co-Founder & CEO)Studied at Yale and has an MBA from Stanford. Started out as an M&A Lead at IBM, and co-founded Meebo in 2005. Was a Product Management Director at Google.
Sandy Jen
(Co-Founder)Studied Computer Science at Stanford and co-founded Meebo, acting as its CTO. Was an Engineering Manager at Google, and is also a current Board Member of Ultimate Impact.
Monica Lo
(Co-Founder & Strategy & Operations)Studied at Dartmouth, Stanford and Harvard Kennedy. Was an Associate at A.T. Kearney and Manager of Strategic Initiatives at Safeway.
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