Senior Growth Marketing Manager, CookUnity
Paid Social
$125-165k
+ Stock Options Plan granted on Day 1 & Eligible for a bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
201-500 employees
Be an early applicant
$125-165k
+ Stock Options Plan granted on Day 1 & Eligible for a bi-annual performance bonus
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- This role is ideal for someone who thrives in high-growth, DTC environments and is excited to build a best-in-class paid social program at the intersection of performance marketing, creative, and product
- Bringing expert knowledge of the social landscape and applying insights based on data and consumer behavior, our candidate will scale our paid social channel while also keeping the executive leadership informed on emerging trends and technologies
- The leader will bring a product oriented mindset along with a strong media background to drive the product roadmap with our key partners and internal stakeholders across Brand, Technology, Data and Product
- 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies
- A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with
- Collaborative attitude and comfortable working in a fast-paced environment
- Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel
- A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints
- Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business)
- Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges
- Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies
- Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win
- Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact
- Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility
- Superior communication, presentation and organizational skills
- Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions
- Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality
- Ability to define marketing, data and tech requirements based on solid quantitative, technical knowledge and passion
- Keen sensitivity to brand and the symbiosis of brand and direct marketing
- Ability to develop strategy and the tactical plan needed to execute against that strategy
What the job involves
- The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels
- This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low
- As a Senior Growth Marketing Manager, Paid Social, you’ll own and scale our paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging platforms
- You’ll leverage data, creative, and audience insights to drive high-ROI acquisition while maintaining CAC efficiency
- The Senior Growth Marketing Manager, Paid Social within CookUnity’s in-house growth team will be responsible for the overall paid social media strategy to achieve performance objectives
- The role will be responsible for the development of forward-thinking, holistic paid social media strategies across the company
- Reporting to the Associate Director of Growth Marketing, the Senior Growth Marketing Manager, Paid Social will oversee campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative, data and tech teams to support channel growth
- The leader will collaborate closely with the CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams
- Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels
- Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV)
- Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable
- Continuously analyze performance metrics and translate insights into actionable optimizations
- Implement media mix modeling and incrementality testing to understand channel impact
- Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats
- Conduct audience segmentation and targeting experiments to scale high-LTV cohorts
- Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers
- Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates
- Explore new automation, AI, and machine learning tools for real-time optimization
- Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision
- Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers
- Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention
- Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others
- Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies
- Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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