Brand Marketing Manager, VIAVIA
$80-100k
including generous equity in a well-funded environment
Social-first video eCommerce platform
Job no longer available
Social-first video eCommerce platform
1-20 employees
Job no longer available
$80-100k
including generous equity in a well-funded environment
1-20 employees
Company mission
To reimagine the modern fashion eCommerce experience.
Role
Who you are
- We’re looking for someone who has a strong attention to detail, ability to stay organized and manage priorities in a changing environment, and can communicate with both internal and external stakeholders
- 3-5 years of experience in a related marketing role
- Experience building processes and driving project execution while managing expectations across several different stakeholders
- Proven track record of building strategies that drive customer engagement and traffic across an omni-channel business
- Demonstrated ability to be a creative storyteller. Adept at communicating a brand’s story and identity through marketing
- An entrepreneurial spirit with an ability to structure ambiguous problems, analyze complex processes, synthesize data and drive toward optimal commercial solutions
- Works with a high sense of urgency and integrity, easily and quickly adapts to change, and is motivated by deadlines and new challenges
- Strong verbal and written communication skills; can patiently and effectively communicate with a diverse and multicultural group of peers across time zones and continents
- Nimble, scrappy and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
- A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity
- Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work
- Ability to travel as needed, including internationally
- Strong proficiency in Google Workspace, Microsoft Office programs and other workload management programs
- Bonus points for experience in the fashion space
What the job involves
- As our Marketing Manager, you’ll play a crucial role in shaping and executing our marketing strategy, specifically with third-party partners and across multiple channels
- You will drive innovative 360 marketing campaigns to increase brand awareness and engagement and collaborate closely with cross-functional teams including product development, design, and digital marketing, to ensure a cohesive brand experience across all touchpoints
- Joining a small but mighty team means that you’ll have exposure to all our marketing initiatives and take on a variety of tasks that will have high visibility and impact
- Support the Head of Marketing in executing the brand vision, strategies, and communications to deliver short and long-term business goals
- In partnership with Head of Marketing, execute on annual and seasonal brand and product marketing strategies that help build the brands, grow the customer file, reinforce the brand positioning and above all, drive awareness
- Own and execute all partner marketing campaigns, working with external partners to build programs that build brand awareness and affinity
- Develop all partnership briefs and ensure all respective needs are being clearly and effectively communicated
- Act as Project Manager, developing and closely monitoring detailed timelines for all partnership elements
- Define the vision and strategy for how brand partnerships and activations excite and delight current customers while attracting/prospecting new customers and ultimately driving brand awareness and relevance
- Ensure discipline and consistency in executing brand equity and identity across all touchpoints
- Create and maintain channel marketing calendars that support business goals
Our take
Social commerce is already a multi-billion market in Asia. However, it’s only really getting started in the Western world. VIAVIA is aiming to lead this charge by curating quality Made in Italy brands, and recruiting high-following social media content creators to drive sales.
Due to ever changing and tightening privacy laws, it’s becoming more difficult for brands to acquire new customers online and on social media. However, by blending advertising with entertainment via content creators, VIAVIA offers brands a fresh way of making their products discoverable.
With high-profile founders and a solid mission, VIAVIA looks likely to become much more widely known over the next few years. A 2022 seed funding round will allow it to increase its footprint, as the growing popularity of social commerce brings consumers and brands alike to the space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$8m
SEED
Total funding: $8m
Company benefits
- Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums
- PTO policy and company holidays
Company HQ
Norma Triangle, West Hollywood, CA
Leadership
Sixuan Li
(CEO)Was one of the most prominent business news anchors and producers on CCTV (China Central Television), and the first English-Chinese bilingual reporter hired by CNBC Asia. Prominent lifestyle and technology influencer, founder and proprietor of the lifestyle brand GLO Kitchen + Fitness in Beijing, with a chain of healthy dining restaurants and CrossFit gyms.
Anna Volpi
(General Manager (Italy))Headed strategy, operations, and sales for one of northern Italy’s leading providers of prefabricated industrial buildings for twenty years. Is also the founder and proprietor of Immobiliare Volta, a residential real estate investment and development firm based in Milan.
Luigi Caccia
(Chief Supply Chain Officer)Since 1986, has been Proprietor and Chairman of PureDenim - one of Italy’s largest denim exporters. Their contributions have given rise to new, more eco-friendly production techniques, and were featured at length in RiverBlue, a critically acclaimed documentary about the environmental impact of the fashion industry.
Andrea Pasinetti
(Head of Engineering)Former Founder in Residence at the AI Fund. Aside from VIAVIA, is also the Founder and CEO of Kira Learning, an AI-powered K-12 education publisher.
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