GTM Expert, Demandbase
Advertising
$130-194k
More information about location
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
$130-194k
More information about location
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Strong knowledge of B2B advertising strategy, campaign design, and reporting best practices
- Experience supporting sales and customer success teams in a highly consultative, cross-functional environment
- Ability to confidently lead customer-facing workshops and guide strategic decision-making
- Comfort working in high-volume, high-impact environments with evolving frameworks
- Exceptional communication and storytelling skills to convey the strategic value of advertising
- Proven ability to collaborate across Sales, Product, PMM, Content, and Partner teams
- A growth mindset with willingness to propose and test improvements based on feedback
- Prior experience in account-based marketing or sales tech preferred
- Willingness to travel for key client engagements when needed
What the job involves
- Demandbase is looking for a consultative and strategic GTM Expert, Advertising to join our high-impact GTM Expert Team
- In this role, you’ll act as a key partner to our sales organization, helping position our advertising solutions as a critical entry point into the broader Demandbase platform
- This is a highly collaborative, customer-facing role focused on delivering strategic value, shaping campaign outcomes, and accelerating platform adoption
- This GTM Expert, Advertising opportunity will be at the center of our Ads Assist initiative—one of Demandbase’s top GTM motions—and will serve as the subject matter expert guiding sellers and customers through the full lifecycle of advertising engagement
- From pre-sales consulting to campaign setup and reporting, you’ll help drive success for our customers while informing internal content, product feedback, and go-to-market strategy
- Serve as the product expert for Demandbase Ads during pre-sales, partnering with sales to educate prospects, address technical questions, and reinforce the value of Ads within the broader solution
- Support AEs, GADs, SCs, and partners in articulating the value of Demandbase’s advertising solution
- Lead Ads Assist pilot programs, from initial workshops through campaign wrap-ups and reporting
- Collaborate with product, PMM, Content, Revenue Marketing, and AdOps to shape campaigns, content, and go-to-market messaging
- Provide ongoing field feedback to product teams for optimization and roadmap alignment
- Guide internal and external stakeholders on audience building, campaign deliverables, performance tracking, and cross-product demand generation
- Partner with customers to advise on advertising strategy as part of a holistic ABM approach
- Participate in marketing programs (virtual and in-person) and GTM Summit playbook development
- Serve as a subject matter expert and resource for training, mentoring, and internal enablement
- Help evolve the Ads Assist framework and scale it as demand increases
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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