Vice President of Marketing, Juniper Square
$250-300k
+ Bonus + Equity
Investment partnership platform
Job no longer available
Investment partnership platform
501-1000 employees
Job no longer available
$250-300k
+ Bonus + Equity
501-1000 employees
Company mission
To create new opportunities for private capital markets.
Role
Who you are
- Experience: 10+ years of experience in B2B technology marketing on a global scale, with a focus on product marketing and demand generation. Additional experience in professional services marketing is a plus
- Scaler: Prior experience with a growth company, ideally helping a company scale from $100M ARR to $500M+
- Industry Knowledge: Deep understanding of the private markets industry, its key players, challenges, and trends
- Marketing Knowledge: Integrated marketing expertise with experience in Brand, Performance, and Product Marketing
- Leadership Skills: Proven ability to lead and inspire a team, set clear goals, and drive results in a fast-paced, entrepreneurial environment
- Strategic Thinker: Strong strategic mindset with the ability to translate business goals into actionable marketing strategies and initiatives
- Analytical Skills: Proficiency in leveraging analytics tools and metrics to track performance, optimize campaigns, and drive informed decisions
- Communication: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and concisely
What the job involves
- As the Vice President of Marketing, you will play a pivotal role in shaping and executing our marketing strategy to enhance market visibility, drive demand, and support revenue growth
- Reporting directly to the Head of Revenue, you will lead a dynamic team and collaborate closely with cross-functional stakeholders to achieve business objectives
- Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with company objectives and market dynamics
- Product Marketing: Define compelling value propositions, messaging, and positioning for our technology solutions and professional services targeting private capital managers
- Understand the competitive dynamics to lead the go-forward Pricing & Packaging strategy. Partner closely with product leadership to help support product roadmap and enablement
- Field Marketing: Build and execute regional marketing plans to support sales teams, including events, campaigns, and local initiatives
- Demand Generation: Drive lead generation programs through effective use of digital marketing, SEO/SEM, content marketing, email campaigns, and other channels
- Branding: Refine and lead all strategic branding initiatives including deepening brand awareness across all domestic and international private markets
- Visual Design: Oversee the creation of visually compelling assets and collateral that resonate with our target audience and reinforce brand identity
- Analytics and Optimization: Utilize data-driven insights to optimize marketing programs, measure ROI, and continuously improve campaign effectiveness
- Team Leadership: Mentor, coach, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
Our take
Juniper Square is an investment management solutions platform that aims to empower LPs (Limited Partners) and GPs (General Partners) to expand opportunities through partnerships and make the world of private equity more transparent, efficient, and accessible. With a suite of tools that focus on CRM, fundraising, investor reporting, and an investor portal, the company has modernised and streamlined private equity management for companies such as Beacon Capital Partners, Bell Partners, and Greystar.
Founded in 2014, Juniper Square were immediately in direct competition with analytical monolith Microsoft Excel, as well as popular equity management apps like Fundwave. However, the platform has exceeded expectations, in part because of its fluid and longer-term focused software solutions that have innovated what was previously archaic and error-ridden under Excel.
Serving more than 2000 GPs, Juniper Square supports tens of thousands of investment partnerships, covering hundreds of billions in LP capital. The company has raised substantial funding, raising it to Unicorn level, which will be used to fuel rapid growth, accelerate innovation, and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2025
$130m
SERIES D
Feb 2023
$133m
LATE VC
Total funding: $371m
Company HQ
Chinatown, San Francisco, CA
Leadership
Alex Robinson
(Co-Founder & CEO)Previously founded GreenDoor where they served as the CEO. They also spent 5 years at Microsoft as Senior Product Manager and 3 years at New Energy Risk as the Founding VP of Business Development.
Yonas Fisseha
(Co-Founder & CTO)Previously the Principal Architect at Fanbase.com and the VP of Engineering at Huddler.com
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