Senior Manager of Marketing Analytics, LegalZoom

• 8+ years of experience in quantitative analytics with a focus on marketing analytics, including end-to-end ownership on open-ended analyses. Experience in financial services, consulting, tech, and e-commerce preferred
• Advanced proficiency in data manipulation, extraction, and analysis leveraging SQL/Excel and other tools. Experience utilizing Python, R, Hex highly preferred
• A strong background in experimental design (A/B testing, multivariate, etc.), statistical analysis, and modeling constructs. You should be comfortable with statistical significance, hypothesis testing, and model construction/validation concepts
• Robust data visualization and storytelling abilities, including experience building dashboards in Tableau, Thoughtspot, or equivalent tools
• Strong understanding of marketing trafficking and tracking mechanisms such as GTM, UTMs, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok
• Familiarity with multi-touch marketing attribution, incrementality methodologies, and marketing mix models
• Demonstrated the ability to anticipate, understand, and effectively influence senior stakeholders
• Successful candidates will possess a strong sense of ownership, overwhelming intellectual curiosity, refined communication skills, and feel comfortable working in a highly analytical, fast-paced, evolving environment

Desirable

• As a Sr. Manager, Marketing Analytics you will be responsible for driving the evolution of our marketing reporting and analytics program, ensuring that we are optimizing marketing investment decisions and capital allocation within and across brands, markets, and channels
• You will play a critical role in driving performance in partnership with Channel Marketing, Data Science, Martech, and Data teams, ensuring that investment strategies align with both short-term business goals and long-term growth objectives
• Own the evolution of marketing reporting across media channels, including establishing new routines, developing new reporting frameworks, and constructing new metrics and views that provide clear visibility and accountability. You'll identify opportunities to improve scale and efficiency and optimize marketing spend in partnership with channel owners
• Further our understanding of key marketing dynamics, particularly regarding marketing attribution and incrementality. You will spearhead analysis of attribution models, incrementality testing, and experimentation (e.g. geo-lift experiments) to inform media strategies and advance our measurement capabilities
• Solving ambiguous, open-ended business problems by defining the right questions to ask, developing analytical approaches to find answers, and leveraging your expertise with large datasets. You will deliver clear data-driven insights and recommendations to guide decision-making on key challenges and inform new strategic initiatives
• Develop and manage marketing forecasting and modeling in partnership with channel marketing and Finance teams. Your analysis will inform budget allocation, scenario planning, and long-range business strategy, enabling a proactive approach to achieving business goals
• Shape the future of analytics by identifying emergent areas of opportunity, including effective utilization of AI. This role has the potential to grow into a people leadership position, so you'll also help define best practices for mentoring and managing other analysts