Marketing Analyst, Kraken
Acquisition
$101-164k
Plus bonus and equity for US based candidates
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$101-164k
Plus bonus and equity for US based candidates
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 2-3 years of working in marketing or growth analytics organizations
- 2-3 years of background in paid performance and acquisition
- Worked in growth focused companies (include Fintech, tech startups, big tech, pre-ipo companies)
- Background could include marketing analytics, BI-Analyst, business analytics, growth analytics, marketing decision science, and marketing data scientist
- Technology includes strong Google Analytics experience, advanced SQL and Python for coding, and experience creating dashboards via visualization technologies (Tableau, Superset, Looker, etc)
- A/B Testing
What the job involves
- The growth analytics team will set up measurement frameworks to help standardize output and give marketers a frame of reference on how to understand their execution via the lens of causal inference and incrementality
- As a whole, this analytics team has to rely on creativity and problem solving on a day to day basis while being close to business KPIs and outcomes
- Kraken is small enough where the impact of our work can be felt at all levels and our output can impact strategy as a whole
- Examples of this in our team are creating and operationalizing MMM, being central to the creation of the annual operating plan (AOP), developing a measurement framework for lifecycle marketing, and developing a measurement framework to understand acquisition in a holistic manner
- As the team grows and develops, our future goals would include moving from descriptive analytics to prescriptive analytics (LTV/Segmentation/Propensity), leveraging relationships with product analytics to create a full funnel narrative, and utilizing our current foundation to help marketing expand the scale of spend in a meaningful manner
- Helping the acquisition team understand areas of opportunity and scale
- Solving complex problems involving CAC, ARPU, LTV in the context of paid acquisition
- Creating and building dashboards and tools to help scale our understanding of acquisition
- ETL and Pipeline maintenance
- Interpret and operationalize MMM
- Ad hoc investigation of anomalies and trends
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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