Senior Field Marketing Manager, Coupa
More information about location
Business spending management platform
Be an early applicant
Business spending management platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- 5–7+ years in B2B marketing (field marketing, events, ABM or demand generation)
- Strong relationship-building skills with sales, and confidence running multiple programmes end-to-end
- Experience supporting new-logo acquisition in complex B2B cycles
- Proficiency in Salesforce, Marketo, 6sense, LinkedIn Campaign Manager and Outreach (or similar)
- Highly organised, practical, reliable and calm under pressure
- UK-based, fluent in English, and willing to travel when required
What the job involves
- We’re looking for a highly capable, execution-focused Senior Field Marketing Manager to drive growth in the UK & Ireland
- This role partners closely with sales to create influence, and accelerate pipeline across a wide range of account types, from early-stage prospects to late-stage opportunities
- You’ll run digital programmes, ABM activities, vertical campaigns, and high-quality events end-to-end
- You’ll also use data and intent signals to help sales prioritise accounts, ensuring effort is focused where we’re most likely to win
- This is a hands-on role for someone who enjoys partnering closely with sales, thrives in a fast-paced environment, and knows how to turn marketing activity into measurable pipeline impact
- This role reports into the Head of UKI Marketing and is UK-based
- Sales Alignment & Revenue: Build strong, confident working relationships with UKI sales leaders (AEs, ADRs) to ensure all marketing activity directly supports the revenue goals of the territory
- Digital & ABM Strategy: Run targeted ABM programmes (1:many/1:few) and digital campaigns using intent data to support the entire buying cycle, focusing heavily on new-logo acquisition
- Event Execution & Value: Plan and execute high-impact events and executive experiences (roundtables, bespoke dinners) that drive measurable value for both prospects and customers
- Data-Led Prioritisation: Use Salesforce and 6sense to prioritize high-potential accounts, identify buyer intent, and ensure all marketing resources are focused on high-ROI vertical campaigns
- Pipeline Programmes: Deliver multi-stage programmes (webinars, content, targeted outreach) that support pipeline generation, progression, and conversion
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists, as a provider of business spending management (BSM) services. Coupa has grown into its niche with a comprehensive platform that enables companies to gain greater control over their spending, supply networks, chain optimisation, liquidity management and payment solutions.
Coupa has been recognised as a leading brand in third-party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company HQ
Town Center, Foster City, CA
Leadership
Leagh Turner
(CEO & Board Of Directors)Previously on the Board of Directors at Plan International Canada, was the Co-CEO of Ceridian and was COO at SAP.
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