Demand Generation Manager, Ramp

• The ideal candidate for this role is business-minded, strategic and has experience in partner and channel marketing
• Minimum 5 years of relevant experience in channel strategy, partner marketing, or growth marketing in B2B SaaS or within the finance industry
• Expertise within channel sales and partner marketing strategies, with a proven track record of creating and executing co-marketing campaigns
• Excellent written and verbal communication skills, including public speaking experience
• Strong technical acumen and ability to simplify complex concepts for various audiences
• Proven ability to drive cross-functional initiatives, achieve stakeholder buy-in, and make decisions

Desirable

• As a founding Demand Generation Manager for the Channel Marketing function, you will be responsible for developing and executing the channel partner marketing strategy
• You will collaborate closely with the Product Marketing, Channel Sales, Product, Partnerships, and Growth teams to drive channel growth effectively and achieve our business objectives
• Our channels are composed of Accounting Firms, Software Partners, and emerging channels who recommend Ramp's Corporate Card and Spend Management solution to their clients
• Success relies on partners referring clients and their co-marketing abilities, product enablement, marketing resources and training
• Design, plan, and execute co-marketing campaigns in collaboration with channel partners, aiming to effectively target their client base with strategic marketing strategies
• Develop the channel marketing strategy and partner with cross-functional teams to drive demand across a variety of tactics such as webinars, events, digital, and training workshops
• Track, analyze, and report channel partner marketing performance to achieve sales and marketing objectives
• Own lead generation and pipeline targets
• Collaborate with Finance on budget, pipeline, and resource forecasting