Content & Strategy Associate, Flowcode
$100-120k
+ Equity
3-4 days a week in office (Soho, NYC)
QR code generator platform
Be an early applicant
QR code generator platform
101-200 employees
Be an early applicant
$100-120k
+ Equity
3-4 days a week in office (Soho, NYC)
101-200 employees
Company mission
To change how we interact with the world around us.
Role
Who you are
- 3–6 years of experience in sales strategy, product marketing, or business analyst roles, preferably within a high-growth SaaS or consumer tech environment
- Data & Insights: A proven ability to take raw data sets and technical product features and translate them into "why it matters" narratives
- Strategic Content: Experience building high-stakes sales decks, vertical playbooks, and ROI-driven case studies that move the needle in enterprise deals
- Technical & Analytical Fluency: Comfortable navigating data platforms (e.g., Looker, Hubspot) to find the analysis that showcases platform value
- Design Sensibility: A sharp eye for design; you know how to structure a slide or a one-pager so that the most important information is consumed at a glance
- Cross Functional Communication: Natural ability to speak with Engineers for technical specs, Product Managers for roadmaps, and Sales / Account Management for market insights to create a unified content repository
- High-Velocity Output: A track record of thriving in fast-paced environments, with the ability to generate world class outputs under tight timelines
What the job involves
- Flowcode is building the next generation of consumer experiences at scale, and we’re seeking a Content & Strategy Associate to bridge the gap between our product’s technical power and our clients’ business goals
- This role combines deep data synthesis with high-impact storytelling and go-to-market strategy. You’ll be responsible for creating the core narrative and foundational content that powers our entire sales organization
- You won't just describe what Flowcode does; you will analyze our platform’s capabilities and performance data to articulate compelling narratives and the "source of truth" for every pitch, deck, and case study
- You’ll work closely with Product, Data, and Sales leadership to translate complex technical features into clear, value-driven narratives. Your work ensures that every member of the GTM team is armed with the most compelling, data-backed arguments to win in the market
- This is a high-visibility role dual reporting to the Chief Growth Officer and Head of Strategic Operations, with constant collaboration across Product, Design, and Executive leadership
- Own the Core Narrative: Define and maintain the foundational messaging, sales pillars, and "Why Flowcode" stories that serve as the blueprint for all sales collateral
- Synthesize Data into Insights: Partner with the Data team to extract performance metrics and transform them into compelling data points that prove ROI and platform efficacy
- Architect Sales Collateral: Design the structure and content for flagship pitch decks, vertical-specific playbooks, and one-pagers that resonate with ICPs
- Translate Product to Value: Act as the bridge between the Product team and the Sales floor, turning new feature releases into clear value propositions and competitive differentiators
- Content Innovation: Design and create differentiated story formats and drive AI content strategies for the GTM team. Innovate content and delivery to highly differentiate Flowcode brand and positioning in the market
- Vertical Differentiation: Develop industry specific strategies that enhance competitive separation and tailor content to differentiate Flowcode in each market
- Enable the GTM Team: Ensure the Sales and Account Management teams are "on-message" by providing them with the scripts, talk tracks, and assets needed to navigate complex enterprise deals
- Market Intelligence: Monitor the competitive landscape and industry trends to keep Flowcode’s positioning ahead of the curve, ensuring our content addresses the evolving needs of the "offline-to-online" market
Our take
QR codes, which have been widely used in many Asian countries for years, have more recently catapulted into the day-to-day lives of consumers globally. New York-based Flowcode has been swift to capitalise on this hugely lucrative space in the US market, with a reimagined take that offers more attractive, brand-customised options.
The usefulness of QR codes across a huge spread of sectors means they are unlikely to make an exit anytime soon, and Flowcode has carved a strong reputation for itself as consumers begin to demand a higher quality QR experience. The company works with corporate brands, restaurants, small businesses, and celebrities, including the likes of Jennifer Lopez, Bentley Motors, GoDaddy, and Warner Media.
Recently, the company has introduced an upgraded platform, highlighting its commitment to innovation with new features like real-time analytics, geo-location data, and cross-screen attributes. Setting a new standard for QR code technology, enabling brands ot gain deeper insights and refine their marketing strategies.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2024
$0.2m
SEED
May 2020
$30m
SEED
Total funding: $30.2m
Company benefits
- Employee Stock Options
- Unlimited Vacation
- Paid Health Benefits
- Lunch stipend & office snacks
- Happy hours & team dinner
- Custom swag
- Parental Leave
- Team offsites
- Diverse Managers
Company HQ
Hudson Square, New York, NY
Leadership
Tim Armstrong
(CEO)Previously CEO and Chairman at AOL, as well as having worked at Google and snowball.
Salary benchmarks
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