Growth Marketing Manager, Workday

• 5+ years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech
• Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability
• Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar)
• Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms

Desirable

• We're hiring a Growth Marketing Manager to join our Marketing team
• This is a mid-level role for a hands-on marketer who can own paid acquisition, web experimentation, and conversion rate optimization across our key Markets
• You'll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue
• You'll partner closely with our broader Marketing, Design, and Commercial teams to drive measurable growth for both of Sana's AI products
• This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time
• Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity
• Generation
• Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS
• While hitting CAC and CPA targets
• Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics
• Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas
• Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion
• Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities
• Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience
• Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time
• Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments
• Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data
• Analyze performance across the entire funnel, from first touch to closed-won, to identify where optimizations will have the largest impact, and communicate clear, data-backed recommendations to stakeholders
• Work closely with Digital Marketing, Product Marketing, Design, and Sales to align campaigns and experiments with business priorities, launches, and target segments
• Partner with Sales on feedback loops around lead quality and pipeline, iterating targeting and messaging accordingly
• Support broader growth initiatives when needed, including content-driven campaigns, events, and partnerships, always with a focus on measurable impact