Senior Customer Marketing Manager, Motive
$127-195k
More information about location
Fleet management platform for trucks
Be an early applicant
Fleet management platform for trucks
1001+ employees
Be an early applicant
$127-195k
More information about location
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 8+ years of customer marketing experience, with a strong focus on customer marketing, content creation, and relationship building
- A deep understanding and appreciation of Motive’s customers and potential customers
- Strong storytelling and writing skills, with the ability to clearly articulate the value of Motive’s solutions, the challenges faced by our customers, and the impact our partnership has had on our customers’ business
- Results-oriented with a strategic mindset and the ability to ruthlessly prioritize, plan methodically, and remain detail-oriented
- Excellent communication and interpersonal skills, capable of working effectively with all levels of executives and management both within Motive and with customers’ organizations
- Proven ability to build strong relationships with marketing, sales, customer success teams, and external customers
- Fast learner, decisive, and innovative thinker, with a proactive approach to problem-solving
- Ability to forecast and keep budget updated and proactively communicate budget needs and/or concerns
- Ability to understand, communicate, and make changes to plans based on data, including but not limited to Amplitude, WordPress, Salesforce, ReferenceEdge, Tableau, Wistia, etc
- Previous experience in B2B and/or enterprise software marketing
- Positive teamwork skills with enthusiasm and a get-it-done attitude
- Spanish fluency is a plus but not required
What the job involves
- At Motive, we believe that the best way to show the impact of Motive’s technology and partnership is by sharing and celebrating our customers’ stories
- The Senior Customer Marketing Manager at Motive plays a crucial role as the primary point of contact for customer marketing initiatives
- You will be critical to scaling our existing customer marketing program by creating strategic, methodical customer marketing plans to demonstrate the impact that Motive is having on its customers to make their work safer, more productive, and more profitable
- Build relationships with Motive’s customers globally to develop and curate compelling customer success stories, including case studies, video testimonials, press releases, and customer blogs
- Create assets for the marketing, sales, and customer success teams to highlight the transformative impact of the Motive platform
- Work closely with the Communications, Content Marketing, Integrated Campaigns, and Field & Event Marketing teams to help fulfill PR and AR requests, event requests, internal communications requests, webinar requests, etc
- Manage global customer appreciation campaigns, including vendor management for online stores and customer gifts, ensuring customers feel valued and recognized for their partnership with Motive
- Build and manage Motive’s customer event at our annual customer conference
- Encourage marketing and field adoption of new customer marketing assets by presenting in internal sales meetings and ensuring alignment with sales and marketing strategies
- Keep quarterly updates of customer logos and customer testimonial assets, and ensure customer assets on the Motive website, in sales and marketing materials, etc. are continuously updated and accurately represent our customer base
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company values
- Take pride in doing meaningful work: We work hard, with humility and we see our hard work rewarded in tangible ways every day. You’ll have the chance to make a difference for the drivers who keep our world moving. At KeepTruckin, we’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives.
- Help build the technology that will spark a revolution: Here, you’ll have the opportunity to work on something meaningful and measurable. The work we’re doing is having an impact on an entire industry and we’re looking for thought leaders, game-changers and rule-breakers who are ready to step outside their comfort zone and help solve the complex problems KeepTruckin is tackling.
- Set your ideas in motion, and see them take off: We’re early leaders in an under-served space with big potential. Our ability to innovate depends on fresh perspectives and inclusivity. We trust each other to do great work because together we can achieve collective goals that reach beyond the trucking industry.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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