Product Marketing Lead, Roblox
Social
$248.6-283.7k
+ Equity
More information about location
3-5 days a week in office (San Mateo, CA)
Online gaming & entertainment platform
Be an early applicant
Online gaming & entertainment platform
1001+ employees
Be an early applicant
$248.6-283.7k
+ Equity
More information about location
3-5 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To help connect and bring together people from around the world through play.
Role
Who you are
- 7+ years of product marketing experience preferably with a global platform
- Expertise in go to market for high-quality consumer apps, with a focus on Social products. Knowledge of digital and mobile video, as well as the entertainment and technology industries is nice to have
- Proficiency in messaging, positioning and marketing/content strategy
- Experience leading omnichannel product marketing strategies
- Proven track record driving cross-functional alignment, cohesive teamwork and working with product and other key team members at all levels
- Familiarity navigating safety and regulatory landscapes, as well as handling perceived risks with suitable product and messaging solutions
- Skilled in delivering presentations, providing recommendations, and influencing decision-making at the executive level
- High attention to detail including precise and effective communications
- Globally minded with a high level of audience focus and instincts for partner, creator and user needs
What the job involves
- You'll lead initiatives supporting the User group at Roblox spearheading the development of innovative features and tools, collaborating cross-functionally to deliver impactful products that promote connection, communication, co-experience (joining together) and content sharing
- You will report to the Head of User & Discovery Product Marketing
- Drive the marketing strategy, messaging, and positioning for Social, which includes Communication, Connection, Content Sharing and Communities products for all ages. Products may include: Party chat, content sharing with video captures, and Roblox Communities
- Lead the positioning and messaging strategies for critical, complex and trailblazing areas of investment in Social, including new ways for users of all ages to communicate and interact safely
- Work with Product, Engineering, Marketing, Comms, Policy, Partnerships, and Developer teams. Become a trusted advisor to these departments
- Anticipate movement within our competitive space and users to predict market trends and product needs
Our take
While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company benefits
- Medical, dental, and vision coverage
- 401k
- Flexible vacation policy
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Company HQ
South San Mateo, San Mateo, CA
Articles
Leadership
David Baszucki
(CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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