Lifecycle Marketing Manager, EverCommerce

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
• Experience owning customer journeys tied to business outcomes, not just channel execution
• Strong analytical and quantitative skills, with experience using data to inform decisions
• Proven ability to collaborate cross-functionally and influence without direct authority
• Experience working in B2B SaaS or Product-Led Growth (PLG) environments

Desirable

• We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist
• In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth
• You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior
• This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment
• Customer Lifecycle Strategy & Experience Direction
• Own lifecycle experience direction for assigned journeys, segments, or initiatives
• Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
• Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
• Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
• Business Impact & Growth Contribution
• Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
• Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
• Size expected impact directionally using assumptions, ranges, and customer economics
• Prioritize initiatives based on potential impact, customer value, and feasibility
• Cross-Functional Collaboration
• Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
• Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
• Use customer insights and performance data to influence decisions and align stakeholders
• Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
• Initiative Management & Execution
• Own execution of complex lifecycle and growth-related initiatives within assigned scope
• Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
• Balance multiple initiatives while adapting to shifting business priorities
• Partner with marketing automation, creative, and analytics teams to bring experiences to life
• Performance Analysis, Experimentation & Optimization
• Monitor lifecycle performance using shared measurement frameworks
• Design and run experiments to test new approaches and optimize outcomes
• Analyze results to identify drivers of success or underperformance
• Translate learnings into clear recommendations for iteration and scale
• Collaboration & Thought Leadership
• Act as an informal advisor to peers on lifecycle best practices and customer engagement
• Share insights and learnings that improve cross-team effectiveness
• Contribute to continuous improvement of lifecycle and growth practices across Marketing