Regional Marketing Manager, Live Nation
LN Concerts
$56-70k
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$56-70k
Office located in Beverly Hills, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- A relationship driven individual who is passionate about live music and the future of marketing
- You work well in a collaborative, fast paced environment and are excited about the future of live event marketing
- You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders
- You are a partner to our client and artist teams, not an order taker - you help advise and collaborate with them to balance priorities and ensure we are developing the best marketing plans to achieve their goals
- You are adept at translating client and artist needs into actionable insights and can clearly communicate with internal teams to deliver marketing plans that meet their goals
- You have a keen attention to detail, and you are adept at balancing multiple projects at the same time
- You are a self-starter, and you see things through to completion - no job is too big or too small
- You are passionate about music and being part of a team that connects fans to the artists they love
- Bachelor’s degree preferred, but not required
- Strong organizational skills and attention to detail
- Minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Minimum of 3+ years prior experience working with artist marketing representatives
- Minimum of 3+ years prior experience managing local media relationships
- Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Ability to work in a very busy, high-pressure, team setting
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
What the job involves
- We are currently looking for a Regional Marketing Manager
- This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation’s marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, and management of multiple event advertising budgets for club & theatre shows
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team and Tour Marketing Team to manage the success of events across multiple venues
- Develop impactful promotions for Live Nation events using multiple regional media partners
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation
- Compile advertising settlement documents as needed for local events
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Coordinate street team and grassroots marketing efforts with local market contacts
- Day of show event coverage as necessary
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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