Lifecycle Marketing Manager, Movable Ink

• 4+ years of experience in the development of creative campaigns and execution of email
• Solid experience with marketing automation and CRM tools (Marketo and Salesforce preferred)
• Strong communication skills
• Exceptional attention to detail
• A collaborative and accountable individual who is comfortable multitasking
• Experience in project management with the ability to adhere to tight deadlines
• The ideal candidate will have a proven track record of creating impactful email marketing strategies and advanced experience with marketing automation technology
• You'll bring exceptional attention to detail, knowledge of email best practices, and a collaborative mindset

• Movable Ink is seeking a dynamic and results-driven Lifecycle Marketing Manager to lead the strategy and execution of our email marketing programs
• In this role, you will work cross-functionally on the ideation and delivery of engaging campaigns that captivate our audience, strengthen client relationships, and drive business growth
• The role will be reporting to the Associate Director of Lifecycle Marketing
• Lead Email Marketing Strategy: Design and execute impactful email marketing programs that engage current and prospective clients, driving business growth and brand awareness
• Campaign Management: Collaborate with internal stakeholders to create, test, and deploy targeted email campaigns, leveraging segmentation and analytics to optimize performance
• CRM and Marketing Tools Expertise: Utilize Marketo, Movable Ink Studio (training provided) and Salesforce to manage campaigns, guide performance, and deliver measurable results
• Attention to Detail and Compliance: Ensure all emails adhere to industry best practices, GDPR/CCPA compliance, and brand guidelines, while creating mobile-friendly and dark-mode compatible templates
• Reporting and Testing: Analyze campaign performance, conduct A/B testing, and provide data-driven insights to inform and improve future strategies
• Collaborative Project Management: Work closely with cross-functional teams, meeting deadlines with precision and balancing multiple projects effectively in a fast-paced environment

• Generous PTO
• Global Mental Health and Well-Being Benefits
• Flexible/WFH Opportunities
• Comprehensive Health Benefits (Medical/Dental/Vision)
• Employee Resource Groups
• Inclusive Parental Leave and Support Programs
• Volunteer Opportunities
• Equity
• Social Events and Activities
• 401K Contribution

Total funding: $97.3m

Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.