Lifecycle Marketing Manager, Movable Ink
$85-95k
+ On-target commission pay/bonus
Marketing content contextualisation platform
Open for applications
Marketing content contextualisation platform
501-1000 employees
Open for applications
$85-95k
+ On-target commission pay/bonus
501-1000 employees
Company mission
To revolutionize customer-centricity and the individualized marketing messages brands need to truly put their customers first.
Role
Who you are
- 4+ years of experience in the development of creative campaigns and execution of email
- Solid experience with marketing automation and CRM tools (Marketo and Salesforce preferred)
- Strong communication skills
- Exceptional attention to detail
- A collaborative and accountable individual who is comfortable multitasking
- Experience in project management with the ability to adhere to tight deadlines
- The ideal candidate will have a proven track record of creating impactful email marketing strategies and advanced experience with marketing automation technology
- You'll bring exceptional attention to detail, knowledge of email best practices, and a collaborative mindset
What the job involves
- Movable Ink is seeking a dynamic and results-driven Lifecycle Marketing Manager to lead the strategy and execution of our email marketing programs
- In this role, you will work cross-functionally on the ideation and delivery of engaging campaigns that captivate our audience, strengthen client relationships, and drive business growth
- The role will be reporting to the Associate Director of Lifecycle Marketing
- Lead Email Marketing Strategy: Design and execute impactful email marketing programs that engage current and prospective clients, driving business growth and brand awareness
- Campaign Management: Collaborate with internal stakeholders to create, test, and deploy targeted email campaigns, leveraging segmentation and analytics to optimize performance
- CRM and Marketing Tools Expertise: Utilize Marketo, Movable Ink Studio (training provided) and Salesforce to manage campaigns, guide performance, and deliver measurable results
- Attention to Detail and Compliance: Ensure all emails adhere to industry best practices, GDPR/CCPA compliance, and brand guidelines, while creating mobile-friendly and dark-mode compatible templates
- Reporting and Testing: Analyze campaign performance, conduct A/B testing, and provide data-driven insights to inform and improve future strategies
- Collaborative Project Management: Work closely with cross-functional teams, meeting deadlines with precision and balancing multiple projects effectively in a fast-paced environment
Our take
Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.
Recognising the potential of how their technology could create unique experiences for consumers, Movable Ink created their Visual Experience Platform, allowing them to create a personal experience on web and display as well as email.
Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale, meaning companies of all sizes can boost their engagement by offering a more personal service. This has been proven to boost customer engagement, loyalty, and revenue. Digital marketing is bigger now than ever, which has unicorn Movable Ink well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES D
Aug 2020
$30m
SERIES C
Total funding: $97.3m
Company benefits
- Generous PTO
- Global Mental Health and Well-Being Benefits
- Flexible/WFH Opportunities
- Comprehensive Health Benefits (Medical/Dental/Vision)
- Employee Resource Groups
- Inclusive Parental Leave and Support Programs
- Volunteer Opportunities
- Equity
- Social Events and Activities
- 401K Contribution
Company HQ
Theater District, New York, NY
Leadership
Vivek Sharma
(CEO)Started their career as a software engineer before founding MetroSpark, one of the first ever mobile social networks in the US.
Michael Nutt
(CTO)Prior to co-founding Movable Ink, held senior software development positions at Gilt Groupe and Limewire.
Share this job
View 29 more jobs at Movable Ink