Senior Marketing Executive, Notpla
2-5 days a week in office (Hackney Wick, London)
Sustainable seaweed packaging
Open for applications
Sustainable seaweed packaging
21-100 employees
Open for applications
2-5 days a week in office (Hackney Wick, London)
21-100 employees
Company mission
Notpla's mission is to make packaging disappear.
Role
Who you are
- Are you ready to roll up your sleeves and make a real impact? We’re looking for someone who’s full of drive, bursting with ideas, and ready to take ownership of key marketing channels.
- You’ve got great experience managing social media channels with hands-on experience building and optimising campaigns - ideally with some working knowledge in paid social across Meta Ads Manager and LinkedIn Ads.
- You know how to use creativity to unlock commercial success, equally at-ease crafting punchy social media content as you are turning sales blurbs into engaging, action-focussed writing.
- You’ll have experience bringing marketing campaigns to life through a wide range of channels including events, blogs, videos, newsletters and sales collateral
- You’re delivery-focused, proactive, and eager to learn, with the ability to manage multiple projects, meet deadlines, and adapt priorities.
- You get data and understand how to use it to shape decisions and track success.
- With your natural curiosity, you draw inspiration from the world around you and bring fresh ideas to the table with a regular frequency.
- Organised, smart, and highly communicative, you’ll fit right into our collaborative team, ready to make a tangible difference in the way we connect with our audiences.
- If you’re looking for a role where you can own your work, grow your skills, and contribute to game-changing innovation, we’d love to hear from you.
What the job involves
- As Senior Marketing Executive, you’ll be joining a creative, commercially-focussed marketing team and be expected to dive straight in, owning the execution of Notpla’s marketing plan across all of our key channels; both online and off.
- This role will particularly suit someone who’s eager to get hands-on and take our social media and content creation to the next level
- Our marketing team sits within our revenue function, working closely with the sales, business development and finance teams.
- The Senior Marketing Executive will play a key role in helping the team to drive sales across our core commercialised products and be part of a team delivering industry-leading marketing outputs.
- The ideal candidate will be able to effectively support sales-driving activity, while helping to grow our key brand awareness metrics
- Reporting into the Head of Marketing, your day-to-day responsibilities will include:
- Creating engaging social media content and executing the social media plan across Notpla’s owned platforms. You’ll use scheduling tools and manage the social media calendar while being responsible for community management and growth of our channels
- Contribute to email marketing efforts, including drafting content, segmenting audiences and leading our database growth goals
- Producing written and video content, including blog posts, thought leadership pieces, and case studies, working with our co-Founders and wider team to extract amazing ideas and expert knowledge and project it to the world
- Contribute to - and eventually own - Notpla’s content strategy and its implementation across channels
- Execute our PR strategy, contributing new ideas to bring Notpla’s story and milestones to life in the media, drafting press releases and building relationships with journalists
- Taking a hands-on role in supporting the organisation and promotion of events to help Sales teams in reaching new prospects
- Collaborating with our Sales team and distribution partners to bring supplier marketing activities to life and promote Notpla effectively to end customers
- Making sure that Notpla’s products and brands are accurately communicated by all partners and in all online (e.g. distributor websites) and offline (e.g. brochures and product catalogues) touchpoints
- Working with our team of creatives to deliver effective, well-considered and recognisable creative outputs. This will range from your involvement in briefing, input to creative ideation sessions and reviewing creative outputs
Salary benchmarks
Our take
To tackle the mounting issue of single-use plastics, a number of startups are turning to the development of seaweed-based alternatives. It’s a promising pivot: seaweed can be farmed without crowding out land, and is invaluable in carbon sequestration. Additionally, the finished product is transparent, edible, and naturally biodegradable. Players in the field include Oceanium, Sway, and SoluBlu - but the best funded one in the sector so far is Notpla.
Applications for the Notpla material so far have been broad and popular among enterprise clients. It’s coated Just Eat takeaway boxes, and led to Notpla’s award-winning Ooho sachet, an edible sachet containing liquids like cocktails (trialled at Glastonbury), energy drinks (trialled at the 2019 London Marathon), and condiments (as seen in Nopla’s recent partnership with Heinz). But many more are on the go.
If Notpla’s record is anything to go by, these new use cases seem likely to see substantial uptake by major clients. It’s an effective solution, and one that neatly meets the sharp rise in consumer demand for sustainable packaging. Notpla's head-start on competition comes in the form of regular grants and funding and will put them in good stead to become a market leader.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 11 rounds)
Sep 2024
$25.1m
SERIES A
Oct 2023
$1.3m
GRANT
Total funding: $49.9m
Company benefits
- 25 Days Holiday
- EMI Options
- Discounts With Local Businesses
- Discounts with aligned international businesses
- Equal Parental Leave
- Pension
- Gym Discounts
- Tech and Cycle Scheme
Company HQ
Hackney Wick, London, UK
Articles
Leadership
Pierre-Yves Paslier
(Co-CEO)Previously a packaging engineer for Garnier, and then a designer at Alt Design.
Rodrigo García González
(Co-CEO)Has lectured at Goldsmiths, Central St Martins, and Kingston University - where he spent 7 years lecturing for various product design courses.
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