Ad Marketing Coordinator, Roku
$50-67.5k
+ Equity awards
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$50-67.5k
+ Equity awards
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Highly organized with strong project and time management skills
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
- Curiosity about tools, technology systems, and the media and advertising industry
- Collaborative nature & ability to work cross-functionally across varying levels of the organization
- Excited about innovating, comfortable with ambiguity, and being a self-starter
- “No job is too big or too small” mentality
- Proficient in Microsoft Office Suite
- 1-3 years of experience preferred
What the job involves
- Roku is seeking an Ad Marketing Operations Coordinator to support the ad demand and brand marketing teams
- This role will support B2B digital campaign operations, internal and external newsletters, and more
- Learn and become an expert in marketing and operations tools like Asana, LinkedIn, WordPress, Salesforce, and SEO
- Develop and manage internal marketing programs that streamline processes and ensure consistent routines across the broader Ad Marketing team and cross-functional teams, such as calendars and team communications
- Support key campaigns and digital marketing initiatives, including email marketing, social media, website page creation and updates, CRM, and analytics
- Research and analyze digital trends, competitor strategies, and related initiatives
- Strategize creative ways to bring content and brand to life across Roku Advertising’s owned channels
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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