Retail Media Account Manager, Pacvue
Commerce acceleration platform
Open for applications
Commerce acceleration platform
201-500 employees
Open for applications
201-500 employees
Company mission
To bring clarity, context and confidence to a business's mission-critical decisions.
Role
Who you are
- We are looking for a self-starter with a proven track record of building relationships and taking full ownership of client inputs to deliver results
- The ideal candidate will deliver an excellent client experience and execute at a strategic and tactical level to deliver growth for our clients across various retail media platforms
- This position requires a candidate who can easily dive deep into a data set, develop strategies, and present their action plan to gain alignment with senior leaders
- 3+ years experience working in e-commerce sales and/or digital marketing
- The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, be action and results oriented, be a self-starter, and have strong analytical skills
- Demonstrate an in-depth understanding of how retail media, sales, and operations work together
- Previous account management experience
- Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus
- Proven track record in relationship building and account management
- Proven success in driving results and implementing ideas in a fast-paced environment
- Works efficiently and is always looking to streamline processes and workflows
- Excellent organizational and communication skills
- Strong analytical skills
- Moderate Excel skills are a must
What the job involves
- This includes activities such as creating and managing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, highlighting other operational KPIs or opportunities that impact advertising effectiveness, and delivering regular reporting on advertising effectiveness
- Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives
- Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
- Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
- Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
- Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
- Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
- Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
- Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio
- Maximize retailer share, revenue, and profitability for clients while integrating client’s internal objectives such as driving innovation or key items or product lines
- Create strategic retail media plans for new product launches, including recommendations for retail readiness across core KPIs
- Responsible for reporting, analysis and communication with Pacvue and client management teams
Our take
Competing within the thriving eCommerce industry can be difficult without the right tools, particularly when it comes to data solutions. Businesses must leverage business intelligence data to personalize their advertising, optimize sales, and scale their business efficiently, and the fragmented and specialized nature of such data tools can leave companies juggling software platforms.
Pacvue provides an eCommerce platform for marketplace advertising, sales, and intelligence, designed to integrate directly with business platforms such as Amazon, Walmart Connect, and eBay. The platform provides access to business intelligence data within a customizable dashboard, enabling companies to automate repetitive business actions, facilitate omnichannel ads, optimize inventories, and produce actionable business insights.
Many companies already provide the data-driven features that Pacvue’s platform contains, but the company has taken a unique stance by unifying the most popular examples into a single platform. The company has worked to continuously improve its offering, for example with the launch of its AI-led Pacvue XL Copilot, that that enables users to query data using natural language prompts to generate pre-formatted charts and analysis.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
5% employee growth in 12 months
Glassdoor (3.9)
Company
Company benefits
- Flexible PTO
- Learning Opportunities
- Health Coverage
- 401(k) Plan
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Melissa Burdick
(President)Previously co-founded day1digital, an Amazon-accredited marketing agency, and Leigh & Burdick, an eCommerce strategy advisory firm. Faculty Member at the Path to Purchase Institute, and ex-VP of eCommerce for The Mars Agency.
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