Marketing Representative, Metropolis

• The Marketing Representative is a self-starter who thrives in a fast-paced atmosphere executing and managing multiple marketing elements including but not limited to digital campaigns, web, social media, email, print, and outdoor signage
• 2+ years of work experience in interactive marketing
• Bachelor’s degree in marketing or a related field, or equivalent experience
• Excellent organizational skills
• Confident presentation skills
• Proven ability to self-manage
• Proficient to advanced Microsoft Excel and PowerPoint skills
• Ability to prioritize, manage multiple projects and meet deadlines
• Excellent oral and written communication skills
• Working knowledge of marketing program analytics software including Google Analytics and Google Adwords

Desirable

• Metropolis is looking for a Marketing Representative to join our AeroParker team
• AeroParker is a Metropolis Technologies company providing an e-commerce software platform for airport parking reservations which is rapidly expanding with clients in Europe and North America
• The AeroParker team is dedicated to offering remarkable user experiences for our clients’ customers, delivering a solution that drives engagement and increases parking and other revenue for airports, cities and ports
• You will oversee the execution of marketing programs intended to drive incremental revenue for Metropolis Parking Clients and enhance the customer journey
• Develop and manage airport marketing programs that support parking promotion and incremental sales/revenue for our customers
• Establish program objectives, integration of messaging, and identification of appropriate vehicles and channels for marketing campaigns
• Work with the team to identify competitive challenges and untapped opportunities and develop marketing programs that effectively exploit them to drive traffic and revenue to on-airport parking
• Work in collaboration with corporate marketing support staff on the implementation of centrally managed marketing programs including website and mobile promotions, paid search campaigns, geofencing display advertising, email marketing, social media and partnership marketing
• Ensure that all program executions conform to the relevant corporate brand guidelines
• Prepare and present marketing results to measure performance from local marketing efforts
• Work with the airport operations team to develop online sales capabilities and strategies that capture ecommerce market segment
• Consistently review existing website content supporting airport parking and identify additions and modifications to improve organic search performance through search engine optimizations (SEO), including site content, parking rates, maps, calculator and more
• Monitor and analyze paid search campaigns in support of airport-specific initiatives and objectives
• Work in collaboration with Corporate Marketing to accurately track and analyze programs to maximize performance, and contribution to business objectives