Product Marketing Manager, Olo
$99.9-143.3k
Salary depending on location; + Equity
On-demand commerce platform for restaurants
Job no longer available
On-demand commerce platform for restaurants
501-1000 employees
Job no longer available
$99.9-143.3k
Salary depending on location; + Equity
501-1000 employees
Company mission
To give customers better, faster, and more personal service from the restaurants they love through its digital ordering and delivery platform.
Role
Who you are
- 3+ years of proven experience in product marketing for a growth-stage software technology company, MarTech experience a plus
- 2+ years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Excellent project management skills working cross functionally to achieve goals
- Experience in product marketing for a growth-stage company
- Experience with SaaS platforms for enterprise clients
- Return on investment-tracking skills and ongoing management of indicators
- Experience developing and launching marketing materials that promote broad-reaching awareness of products and features
What the job involves
- Reporting to the Director of Product Marketing, the Product Marketing Manager will assist in binding our Engage product strategy to the tactics we need to achieve success in sales and marketing and to achieve results
- You will promote awareness, adoption, and education to our prospects, customers, analysts, and internal team members regarding our Engage product offerings and feature set
- This job will work directly with Olo’s Engage suite that enables restaurant brands to harness the power of guest data to grow their business
- You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC
- Develop cohesive positioning, messaging, competitive differentiation, pricing and, packaging strategy for Olo’s Engage product suite
- Lead go-to-market strategies and campaigns that promote awareness and adoption of Engage products and features that align to Olo’s overall vision in delivering a world where every restaurant guest feels like a regular
- Oversee how the Engage products are advertised, discussed in press releases, represented in white papers, and seen by the public
- Partner with Engage Product team to develop product briefs that go through the product development cycle detailing scope, goals and overall direction of product
- Be the Engage product roadmap subject matter expert with a deep understanding of the total addressable market, competitors, and market needs with an emphasis on understanding the buyers and users of our products
- Collaborate with Engage Product Management, Design, Engineering, Sales, Sales Engineering, Marketing, and Customer Success to push product innovation to match market and customer needs
- Partner with sales enablement to train go-to-market teams t (i.e. training and educating these teams on the go-to-market plan, value propositions, positioning, messaging, and differentiation)
- Work with Marketing team members on product campaigns, customer segmentation, and overall campaigns calendar
- Orchestrate execution of all Engage product communications including collateral, web content, email announcements and campaigns and content
- Partner with Olo’s customers to develop compelling case studies that showcase the product value proposition in action
- Work with Engage Product Management to track performance and adoption rates of Olo's products to provide ongoing improvement plans
Our take
In recent years, there have been dramatic changes to the way the catering industry operates. The benefits of pandemic-imposed structures, such as digital ordering interfaces and delivery infrastructure, have outlived the reason they were brought on, as many restaurants have found these digital solutions provide both operational efficiency and additional revenue.
Olo provides all-in-one digital ordering and delivery platforms for restaurants, providing software interfaces for digital payments, menus and ordering, in addition to on-demand delivery. The platforms are provided in both mobile and web formats and facilitate both traditional and alternative ordering systems such as at kiosks, drive-thrus, and voice automated ordering. Whilst the company certainly faces competition from the variety of alternative digital ordering platforms for the catering industry, it stands out by providing an all-in-one solution, instead of focussing on just one area.
The company has partnered with catering giants such as Denny's and The Cheesecake Factory, whilst also providing affordable systems for small independent businesses. The latest addition to its offerings is the commercially available "Borderless" functionality, which has the potential to speed up and streamline payment at venues across Olo's network.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2019
$100m
SERIES D
Jan 2019
$18m
EARLY VC
Total funding: $181.3m
Company benefits
- Premium healthcare coverage
- For you and your family
- 4 mental health days
- Flex work policy + remote office stipend
- 401(k) Match
- Company Equity
- 20 days PTO, 10 sick days +
Company HQ
Tribeca, New York, NY
Leadership
Noah Glass
(CEO)Experience as International Expansion Manager of Endeavor Global, Inc. from 2003 to 2005. CEO of GoMobo.com since 2005.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job