Creative Director, Discord
Copywriting Brand Team
$197-217k
+ Equity
Voice, video and text communication platform
Be an early applicant
Voice, video and text communication platform
1001+ employees
Be an early applicant
$197-217k
+ Equity
1001+ employees
Company mission
Discord's mission is to help friends and communities come together to hang out and explore their interests.
Role
Who you are
- 12+ years of experience in a creative leadership role, with at least 2 years focused on the gaming industry
- Proven track record of leading successful creative campaigns from concept to execution
- A strong portfolio showcasing innovative and impactful work for technology brands, including branding, digital, social media, video, events, and experiential projects
- Deep understanding of gaming culture, industry trends, and the unique dynamics of online communities
- Excellent leadership, communication, and team-building skills. Strong experience articulating a creative point of view and vision to senior-level stakeholders
- Experience working with in-house teams and external partners, such as advertising agencies, production companies, and influencers
- Proficiency with creative tools (e.g., Adobe Creative Suite, Figma) and experience overseeing the production process
- Ability to thrive in a fast-paced environment, adapt to changing priorities, and manage multiple projects simultaneously
- Strong problem-solving skills, with the ability to transform complex ideas into clear, engaging, creative strategies
What the job involves
- As we expand our presence in the gaming world, we are seeking a dynamic and experienced Creative Director with deep roots in the gaming industry to join our in-house creative team
- This role will focus on creating compelling, innovative, and user-centered campaigns and designs that resonate with gaming communities worldwide
- The Creative Director will work closely with internal teams and external partners to push the boundaries of our visual identity, brand storytelling, and creative executions to establish Discord as the best place for friends to hang out and have fun together
- This role would report directly to the Head of the Creative Team
- Lead Creative Vision: Drive the creative strategy for Discord’s consumer marketing initiatives, ensuring alignment with overall brand objectives and delivering campaigns that deeply engage gaming audiences
- Innovative Campaigns: Conceptualize, develop, and execute large-scale creative campaigns that are innovative, visually stunning, and bring surprise and delight to the gaming and Discord community
- Cross-functional collaboration: Work closely with marketing, social, product, design, and other teams to ensure a cohesive, creative direction that reflects the brand's goals and resonates with users across multiple platforms
- Community Understanding: Build a deep understanding of Discord’s gaming community and create ideas that align with their interests, needs, and trends
- Brand Development: Shape and evolve Discord’s brand presence within the gaming industry, ensuring consistency across various touchpoints while maintaining the creative integrity of the brand
- Leadership: Mentor and manage a team of talented multidisciplinary creatives, fostering a culture of collaboration, innovation, proactivity, and excellence
- Partnerships: Collaborate with external partners, including creative agencies, production companies, game developers, and influencers, to deliver creative strategies that elevate Discord’s presence in the gaming world
- Performance: Work with the marketing and social teams to monitor and analyze campaign performance metrics, iterate on creative strategies, and maximize engagement and impact
- Project Ownership: Work with the Operations and Production teams to efficiently prioritize and manage multiple projects from conception through completion, ensuring alignment with top company priorities
Our take
Discord is an industry giant in the chat app space. The free platform has rapidly become one of the most popular services in the sector since being founded in 2015. It counts over 150 million active users in 19 million communities, successfully expanding beyond its original focus on video game players to become a broader social networking app and public forum.
Discord's userbase has grown rapidly as remote work has become the norm and a new generation of internet users has come online, attracted to its youthful presentation and plethora of gaming and social tools. It has since fended off takeover bids from Microsoft and interest from other giants such as Amazon and Twitter, and has grown into a profitable company, funded by optional subscription fees and commissions from sales through the platform.
Discord’s remarkable growth, however, is not without obstacles. The company faces competition from deep-pocketed giants like Facebook, and regulatory concerns from those worried about the platform’s relatively light chat moderation. However, the company has the resources and expertise to adapt. For example, the acquisition of harassment detection software company Sentropy will go a long way towards placating the concerns of critics, as will the 2024 acquisition of teen app Gas used to give anonymous compliments to friends. All of these purchases are part of Discord's move to expand out of its mostly gaming-focused customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2021
$500m
SERIES H
Dec 2020
$100m
SERIES H
Total funding: $979.3m
Company benefits
- Comprehensive medical insurance including Health, Dental and Vision
- Mental health resources and quarterly wellness stipends
- 16+ paid holidays, 4 weeks of PTO + use-what-you-need sick days
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- Flexible long-term work options (remote and hybrid)
- Volunteer time off
- A diverse slate of Employee Resource Groups
- Plus commuter contributions and other perks for office-based employees
Company values
- Autonomy
- Mastery
- Purpose
- Compassion
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Jason Citron
(CEO)Started out as a programmer at Papaya Studio, Stormfront Studios and Doublefine Productions. Also founded OpenFeint, a global mobile social gaming company.
Worked as a Software Engineer at Casamba and then Kabam. Was Lead Software Engineer at GREE International, and founded social network Guildwork.com in 2009.
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