Performance Marketing Associate, Nexford University
More information about location
Challenger tech-enabled university
Open for applications
Challenger tech-enabled university
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To enable greater social and economic mobility across the world by providing learners access to high-quality, affordable, dynamic online education that prepares them for the global workplace.
Role
Who you are
- 1–3 years of hands-on experience in performance marketing
- Confident using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
- Familiar with AI campaign types like ASC and PMax
- Strong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)
- Skilled in spreadsheets (Google Sheets or Excel – pivot tables, formulas, charts)
- Comfortable reporting CPL and conversion metrics to multiple stakeholders
- Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola)
- Bonus: experience targeting audiences in Africa, Asia, or the Middle East
What the job involves
- We’re hiring a Performance Marketing Executive to help drive qualified leads at the best possible CPL across our paid media channels
- You’ll support campaign setup, tracking, and optimization across Meta, LinkedIn, and Google, while also helping us test and scale emerging platforms like TikTok, Reddit, Quora, and Taboola
- You’ll work closely with our Head of Performance Marketing and agency partners to improve performance across the full funnel — from lead to enrollment
- This is a hands-on, data-driven role focused on results
- Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube
- Support AI-driven campaigns like Meta ASC and Google PMax
- Track CPL and performance by region, audience, funnel stage, and creative
- Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot
- Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)
- Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)
- Help maintain and improve weekly, monthly, and quarterly reporting dashboards
- Flag underperforming campaigns and propose corrective actions
- Support creative briefs for video, copy, static, and platform-specific formats
- Monitor creative performance by asset, message, format, and placement
- Provide structured testing recommendations across TOF, MOF, and BOF
- Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic
- Track CPL and lead quality from new sources
- Help assess whether new channels should scale or pause
- Campaigns deliver qualified leads at or below target CPL
- Weekly and monthly performance reports are accurate, clear, and actionable
- Insights from data lead to smarter creative testing and channel improvements
- Emerging platforms are tested in a structured way and either scaled or cut based on results
Our take
Remote and hybrid working have undoubtedly become more common practices among many businesses globally. Nexford University is an online only end-to-end education to employment platform offering several U.S. accredited degrees and certificates, and preparing and connecting learners across the world with both local and remote jobs. After years of Universities sticking to traditional ways, edtechs like Nexford are pioneering a paradigm shift in higher education that puts learners first.
Recent funding means Nexford can plan to add more programs, such as software engineering, data science, clean energy, business analytics, digital marketing and project management to its roster. Nexford University is also looking at complementary programs to add to its offering to support students stepping into the careers in their chosen field. Still young, the University has made impressive headway with an innovative approach to education, staying fluid with the evolving work world this could mean some very exciting things for Nexford University and its graduates.
Freddie
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (1 round)
Sep 2022
$8m
SERIES A
Total funding: $8m
Company benefits
- 20 days paid vacation
- 12 paid days of professional development time off, post-probation
- 50% discounted tuition on all Nexford courses for your immediate family
- 100% remote work
- Contemporary collaboration tools
- Free access to LinkedIn Learning from Day 1
Company values
- Unexpected - A revolutionary university with a startup mentality, led by an entrepreneurial team
- Credible - An exemplary faculty with 82 years’ combined experience. Licensed in the US, we’re building reputable partnerships with forward-thinking organisations
- Progressive - We're striving to transform higher education with a future-focused education model that evolves with employer demands
- Thoughtful - We aim to enable greater social and economic mobility across the world by providing learners access to high-quality, affordable education
- Bold - We stand out with a courageous attitude and a shared drive to guide learners on their journey to success: whatever their dreams may be
- Smart - First-class faculty and learning that resembles reality. We blend intelligent technology and human expertise to create an unforgettable experience
Company HQ
NoMa, Washington, DC
Leadership
Fadl Al Tarzi
(CEO)Previously CEO for SOCIALEYEZ and COO for News Group International. Also worked as Managing Partner at Magnify Ventures.
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