Performance Marketing Associate, Nexford University

$35-45k

Excel

Google Sheets

Hubspot

Google AdWords

Mid and Senior level

London

Remote from Canada, Europe, UK, US

More information about location

Challenger tech-enabled university

Open for applications

Challenger tech-enabled university

101-200 employees

B2CEducationLearningSaaS

Open for applications

$35-45k

Excel

Google Sheets

Hubspot

Google AdWords

Mid and Senior level

London

Remote from Canada, Europe, UK, US

More information about location

101-200 employees

B2CEducationLearningSaaS

Company mission

To enable greater social and economic mobility across the world by providing learners access to high-quality, affordable, dynamic online education that prepares them for the global workplace.

Job

Company

Role

Who you are

You’re a results-oriented marketer who thrives on hitting — and beating — performance targets. You’re equally comfortable digging into spreadsheets as you are brainstorming creative concepts. You embrace technology, test fearlessly, and adapt quickly
3–5 years of hands-on experience in performance marketing (B2C preferred)
Proven track record managing Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
Strong knowledge of AI-driven campaign types (ASC, PMax)
Deep understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)
Advanced skills in spreadsheets (pivot tables, formulas, charts)
Comfortable reporting CPL, CPA, and funnel performance metrics to senior stakeholders
Experience with emerging platforms (TikTok, Reddit, Quora, Taboola) is a plus
Experience targeting audiences in Africa, Asia, or the Middle East is a plus

What the job involves

As our Performance Marketing Manager, you’ll lead the planning, execution, and optimization of paid media campaigns to generate high-quality leads at an optimal CPL. You’ll own strategy and performance across Meta, LinkedIn, Google, YouTube, and emerging channels like TikTok, Reddit, Quora, and Taboola
Working closely with our Head of Performance Marketing and agency partners, you’ll manage full-funnel performance — from awareness to enrollment — using data insights to drive continuous improvement
Lead the end-to-end management of paid campaigns across Meta, LinkedIn, Google, and YouTube
Oversee AI-driven campaign types such as Meta ASC and Google PMax
Plan and execute structured testing roadmaps for creatives, audiences, and bidding strategies
Ensure UTM consistency, accurate tracking, and integration across GA4, ad platforms, and HubSpot
Monitor CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments) across regions and funnel stages
Analyze lead quality within HubSpot (status, lifecycle stage, program of interest)
Produce accurate and actionable weekly, monthly, and quarterly performance reports
Identify underperforming campaigns, diagnose issues, and implement corrective measures
Develop creative briefs for video, copy, static, and platform-specific formats
Partner with design and content teams to produce compelling, high-converting assets
Analyze creative performance by asset, message, format, and placement
Lead new channel experiments, measuring performance and making scale/stop recommendations
Success Looks Like:
Campaigns consistently deliver qualified leads at or below target CPL
Reports are clear, accurate, and provide actionable insights
Data-driven testing drives improved creative, targeting, and bidding strategies
New channels are tested methodically and scaled based on performance

Salary benchmarks

Our take

Remote and hybrid working have undoubtedly become more common practices among many businesses globally. Nexford University is an online only end-to-end education to employment platform offering several U.S. accredited degrees and certificates, and preparing and connecting learners across the world with both local and remote jobs. After years of Universities sticking to traditional ways, edtechs like Nexford are pioneering a paradigm shift in higher education that puts learners first.

Recent funding means Nexford can plan to add more programs, such as software engineering, data science, clean energy, business analytics, digital marketing and project management to its roster. Nexford University is also looking at complementary programs to add to its offering to support students stepping into the careers in their chosen field. Still young, the University has made impressive headway with an innovative approach to education, staying fluid with the evolving work world this could mean some very exciting things for Nexford University and its graduates.