Marketing Manager, Live Nation
RRSP program with company match, Stock Program Reimbursement
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
RRSP program with company match, Stock Program Reimbursement
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated
- Driven, with an entrepreneurial spirit
- Resourceful, innovative, forward thinking and committed
- A minimum of 2 years related experience in a marketing or music industry-related position
- An understanding of Advertising and Promotional principles
- Proven ability to listen, understand and communicate effectively
- Demonstrated ability to build and develop professional relationships
- Knowledge in social media and best practices
- Ability to take direction while also displaying strong personal initiative
- A creative thinker and self-starter
- Available to work evenings and weekends as required
- A positive, winning attitude, incorporating integrity, confidentiality and discretion
- Ability to work well within a team environment
- Interest in a variety of music genres and live events, particularly in electronic music
What the job involves
- As part of the Marketing team, you will oversee all aspects of the marketing of concerts and events with a strong focus on promotions and relationship management
- Quarterback the execution of self/co-promoted events as assigned; create and foster positive working relationships with partners and clients
- Negotiate, develop, and execute marketing plans, including collaborating with paid marketing department and various other external and internal partners
- Liaise with partners to determine and plan on-sale dates and sales budgets; oversee the Event Marketing Operation
- Develop and maintain relationships with media promotions departments and other industry professionals
- Create, negotiate, and execute individual promotional initiatives with media and sponsors; assist during the night of show
- Coordinate in-house advertising initiatives for all live events and assist with publicity strategies where applicable
- Develop and execute social media marketing plans in addition to traditional media promotions for events as assigned
- Order, manage, and coordinate creative for marketing campaigns, including for paid, organic, and promotional purposes
- Attend shows and occasionally capture content
- Work with team members to develop and present exciting pitches for artists and partners
- Participate in special event projects and perform other related duties as requested
- Physical Requirements/Work Environment
- Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels
Application process
- We thank all candidates for their interest, only those who will be selected for an interview will be contacted
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
Salary benchmarks
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